Digital Marketing is one of our biggest acquisition drivers at Adanola. We are looking for someone who can help scale this further by leading our in-house team and agency partnerships to success.
Key Responsibilities
PERFORMANCE
Build and execute a Digital Marketing strategy, with seasonal CPA targets in place per market, per platform.
Measure all in platform performance across; Meta, TikTok, Google and Pinterest on a weekly / monthly and quarterly basis, keeping a pulse on results that feed our business goals and strategy.
Using comparative platforms such as GA4 and an MMM to uncover attributed performance to inform budget making decisions.
Working with our Brand team to ensure all campaigns are on brand, adhering to platform best practice whilst copy is reflective of the campaign objective and targeting.
Build and execute a robust testing framework to ensure campaigns structures are performing as efficiently as possible to uncover winning combinations.
MANAGEMENT
Lead our growing in-house team to success, focusing on their development and technical platform knowledge.
Ensure external partners are engaged and performing to a high standard. Current partners include; MMM partner, platform account managers.
Full management of all media spend, ensuring budget is on target per platform, per market.
ANALYTICS
Working closely with our Tech team to ensure all CAPI / API / PIXEL based tracking is in place, updated and firing with accuracy.
Working between several interfaces such as GTM and GA4 to ensure all channel activity is accounted for to uncover a holistic view of performance.
Working with our MMM partner to review budget allocation per market, per platform.
About you
We are looking for a Digital Marketing expert with 5+ years’ DTC experience.
Experienced at a high level across Meta, Google and TikTok ads Manager, you will live and breathe Digital Marketing.
Up to date on key industry changes that could impact us in the future such as the latest from iOS, the loss of third party cookie data & Google Tag Gateway
We love a team player, we are a lean team and it is essential that you have the skills and attitude to work collaboratively across all departments.
You will be familiar with attribution modelling and platform measurement, and able to hit the ground running with the processes we already have in place.
You can pull, interpret, and analyse platform data and have the ability to translate this insight to your colleagues where relevant.
You’re able to think strategically about the Adanola brand as well as rolling up your sleeves to get stuck in with wider team tasks if need be.
You have extremely strong verbal and written communication skills.
Able to independently build and deploy a strategy that is aligned with our business goals and pillars.
Showcase strong analytical & technical skills with the ability to troubleshoot regular platform issues.
Innovative mindset, we want to be industry leading in our approach and are looking for an individual who encompasses this.
Why Adanola?
We’re on a mission to become the go-to destination to shop your everyday uniform and we’re looking for talented, positive people to work towards this goal. As the company continues to grow at a fast pace, it’s an exciting time to be part of the journey. So, if you’re passionate, driven, and ready to make a real impact, we’d love to hear from you!
Some of the benefits we offer our employees:
Business-wide bonus structure
Regular in office wellness events
Private Medical Insurance
Flexible workplace (3 days a week in our Manchester office)
33 days holiday (inclusive of Bank Holidays)
Day off on your Birthday
50% staff discount