Paid Search Specialist

ABOUT US

At NMQ Digital, we orchestrate digital excellence for global brands. We are a Dutch-rooted, fast-growing digital partner to the world's leading multinationals, helping marketing leaders move from fragmented execution to unified orchestration, where strategy, technology, content, and data work in concert toward measurable outcomes.

Our practice spans Traffic Generation, Content Management, E-Mail Marketing, Project Management, Full-Stack Development, Digital Strategy & AI Transformation, Data & Analytics, and UX/UI Content Design, delivered as one cohesive capability, instead of a patchwork of services.

With offices in Amsterdam, Istanbul, Lisbon, Kuala Lumpur, Bogotá, and Portland, our multicultural team turns global complexity into competitive advantage. Different perspectives, languages, and lived experiences are how we hear what others miss and orchestrate what others can't.

We are currently recruiting for a Paid Search Specialist to join our team in KL! Please note that this is a hybrid role with 2 days on-site and working hours will be 3:00 pm to 11:30 pm.

A Search Expert is responsible for managing and optimizing paid search campaigns. They are responsible for creating, updating, monitoring the ad copies, adjusting the keywords, finding best audiences and bidding models and other aspects based on the campaign goals.

They have extensive knowledge of how a pay-per-click campaign works and technical skills to create, upload, manage and optimize high-performing advertisements.

MAIN ACTIVITIES

WHAT A PAID SEARCH EXPERT DO

• Creating paid search strategy.
• Defining campaign budgets and aligning campaign goals.
• Managing search engine marketing campaigns.
• Doing campaign setup.
• Monitoring and analyzing web analytics and campaign performance.
• Identifying optimizations opportunities to campaigns.
• Identifying keywords, creatives and other campaigns aspects that can be improved.
• Ensuring adherence to search optimization principles.
• Identifying and presenting new avenues of paid advertising to clients.
• Being the main reference to paid search activities.
• Promoting search advertising knowledge to the company.
• Adhere to company information security policies and complete required security awareness training.

QUALIFICATIONS

WHAT A PAID SEARCH EXPERT BRINGS

• 2+ years of hands-on experience managing paid search campaigns, ideally in an agency environment across multiple clients and industries.
• Advanced, hands-on expertise in Google Ads (Search, Shopping, Performance Max, Display, YouTube); working knowledge of Microsoft Advertising is a plus.
• Proven track record of building paid search strategies from scratch and scaling campaigns while improving efficiency (CPA, ROAS, conversion rate).
• Strong command of keyword research, match types, negative keyword management, and account structuring best practices.
• Solid understanding of bidding strategies, including automated and smart bidding, and the ability to choose the right model for each campaign goal.
• Experience with audience strategies such as remarketing, customer match, in-market and custom segments, and audience layering.
• Ability to write and test compelling ad copy, and to run structured A/B tests on ads, extensions, and landing pages.
• Proficiency in web analytics tools (GA4, Google Tag Manager) and a clear understanding of conversion tracking, attribution models, and tagging setup.
• Strong analytical skills, with the ability to turn performance data into clear, actionable optimization decisions.
• Experience with budget planning, pacing, and forecasting, and aligning spend with client business objectives.
• Advanced Excel / Google Sheets skills; experience with reporting tools such as Looker Studio is a plus.
• Familiarity with paid search tools such as Google Ads Editor, SEMrush, or similar.
• Ability to present results, insights, and new growth opportunities confidently to clients and internal stakeholders.

WHAT WE OFFER

Hybrid Work Model💻: We continue to prioritize flexibility, boost productivity, and support a balanced work-life environment for our employees!

Meal Allowance🍔: We provide a meal allowance of 295 MYR per month.

Transportation Allowance🚀: We provide a transportation allowance of 105 MYR per month.

Private Health Insurance🩺: We provide private medical insurance through AIA.

Birthday Time Off🎂: A half-day off is granted on birthdays.

Mental Health & Support💆🏻 ♀️: Free company subscription to our mental health & support partner ‘’Openup’’.

Referral Program👫🏻: Our referral program ‘’Friends2Work’’ encourages our employees to refer their friends, followed by a cash award once they are hired.

Self-Improvement💪🏻: Access to numerous online courses and training in our own in-house training platform, NMQ Academy & access to our exclusive Mentorship Program provided by our brilliant senior peers.

Team Environment👑: We allow you to work with global brands together with a fun, diverse, and dynamic team and become a part of a global success story!

If our rhythm resonates with you, we'd love to meet. Please apply with your CV.

By applying to this job advertisement, you accept that you have shared your personal data within the scope of the clarification text we have provided at www.nmqdigital.com.

NMQ Digital is proud to be an equal-opportunity workplace. We are committed to equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. Great orchestration requires every voice in the room.

Don't be discouraged if you feel you don't meet every single requirement for a role growth is part of how we play, and there is always room to develop your craft at NMQ.

Should your application be successful, a member of our Talent Acquisition team will be in touch shortly. If you are not contacted within 30 days regarding the position you applied for, please consider that your application has not been successful for that role.