Paid Social Executive

Lyst is a global fashion shopping platform founded in London in 2010, catering to over 160M shoppers per year. We curate pieces from 27,000 of the world's leading brands and stores. In 2025, Lyst joined forces with Zozo, operators of Zozotown (Japan’s leading fashion e-commerce platform). This partnership marks a bold new era for Lyst as we accelerate our ambition to redefine the future of fashion shopping through AI, personalisation, and cutting-edge technology. We’re looking for a hands-on, data driven App Marketing & Paid Social Executive to support the growth of our app user acquisition programme. This role is ideal for someone who loves to get analytical, and is detail oriented. You’ll be building, managing and optimising campaigns, analysing performance, spotting issues quickly, and making confident, data-led decisions. You will work across key app growth channels including Meta, Apple Search Ads and Google UAC, helping us drive efficient acquisition, scale what works, and improve campaign performance. This role would suit someone with experience in app performance marketing who wants to deepen their expertise in mobile growth, attribution, testing and paid media. Responsibilities: Manage the day-to-day execution of app acquisition campaigns across Meta, Apple Search Ads and Google UAC Monitor campaign performance closely and make ongoing optimisation decisions across bids, budgets, audiences, creative inputs and campaign structure Analyse performance at a granular level, using metrics such as installs, CPA, CAC, ROAS, retention and downstream conversion behaviour to identify what is driving results Support budget pacing and investment decisions, helping ensure spend is directed toward the highest-impact opportunities Work closely with creative and cross-functional partners to test messaging, formats, audiences and campaign approaches in a structured way Maintain clear performance reporting, turning campaign data into simple, practical recommendations for both technical and non-technical stakeholders Help identify and troubleshoot tracking, attribution or data-quality issues in partnership with internal teams and external platforms Support experimentation across channels, audiences, creatives and landing / app journeys to improve efficiency and scale Stay current on platform changes, privacy developments, attribution shifts and app marketing best practice