Paid Social Manager | 12-month Mat Leave Contract

The opportunity

An award-winning independent digital agency in Sydney (APAC's Most Innovative Digital Marketing Agency, Local Business Awards Winner) is looking for an experienced Paid Social Manager to join their team on a fixed-term contract for maternity leave cover.

The agency works across SEO, Paid Search, Paid Social, Organic Social, Content, Email for clients in finance, healthcare, eCommerce, fashion, and B2B. Clients who stick around because the work delivers.

This is a role with real responsibility from day one, and a possibility to become permanent! If you're searching for an opportunity with trust and autonomy, and want to build successes in an environment that takes development seriously, this is the right place to do it.

The role:

You’ll take the full ownership of paid social strategy and performance, from campaign planning and optimisation through to testing, reporting and identifying opportunities for growth.

Beyond the ad account, you’ll have the strategic oversight of organic social, content and creative, and provide a holistic input across paid and organic activity, delivering aligned ToV across client accounts.

You’ll also be confident analysing creative performance, identifying what should be tested next and briefing or adapting assets for paid social.

What you'll be doing:

Paid Social Strategy & Management

• Develop and execute paid social strategies across Meta, TikTok, LinkedIn and other relevant platforms.
• Manage campaigns end-to-end, from strategy and campaign structure through to launch, optimisation and reporting.
• Develop structured testing roadmaps across audiences, creative, messaging, offers, landing pages and campaign formats.
• Work closely with other performance channels to ensure paid social is contributing to the broader marketing strategy.

Creative & Content

• Take a creative-first approach to paid social performance, and develop creative testing strategies based on social trends, performance data and audience insights.
• Analyse creative performance and identify patterns in hooks, messaging, formats, concepts and offers.
• Provide recommendations on what creative should be produced next, rather than simply working with the assets provided.
• Understand platform-native creative and what makes content work across Meta, TikTok, Instagram and other social platforms.

Organic Social Understanding

• Reviewing organic social performance and identifying content that could be amplified through paid media.
• Contributing ideas for organic content and broader social strategies.
• Working closely with organic social and content specialists to develop integrated strategies.

Reporting & Client Strategy

• Analyse campaign data and translate it into clear, commercially focused insights.
• Prepare and contribute to client reporting, WIPs and strategic reviews.
• Present recommendations confidently to clients and internal teams.
• Proactively bring new ideas, tests and opportunities to clients.

What we need:

• 5+ years Paid Social experience on the agency side in a fast-paced environment
• Advanced hands-on experience with Meta Ads Manager.
• Strong experience across additional platforms such as TikTok Ads and LinkedIn Campaign Manager.
• Strong understanding of paid social strategy, attribution, measurement, audience targeting and campaign optimisation.
• Experience developing and managing structured creative testing programs.
• Strong understanding of organic social media and content strategy.
• Strong client communication and presentation skills.
• Commercial mindset with an understanding of how media performance connects to business outcomes

What you get:

• 9-day fortnight with an early Friday finish every week, that's 26 extra days off per year on top of annual leave
• Hybrid working with 2/3 days WFH
• Birthday leave
• Ongoing training and professional development
• Remuneration package - up to $70K+Super DoE

The leadership team genuinely invests in the people they hire. This is a boutique agency where your development is noticed and supported, not a holding company where junior staff disappear into a department of 40.

The leadership team is genuinely invested in your progression. Small team means you're not invisible. Your development gets noticed, supported, and acted on.

If this feels right, send your CV and a short note about where you're at in your career and what you're looking for next.

Are you 60-70% fit? Apply anyway. Let's have a conversation.

Kindred is a human-first talent partner for digital, eCommerce, and performance marketing professionals across Australia. We place the right people, not the most people. Every placement includes a donation to a charity of your choosing.