Partnerships & Lifecycle Marketer
Position: Partnerships & Lifecycle Marketer
Location: Remote
Employment Type: Full-time
Reports to: CEO
About Us
We are building the future of AI-powered business software, helping businesses automate customer engagement, sales, and operations using AI Phone Agents, AI Web Agents, and intelligent workspaces. Our marketing team is three people built around one number: the first 10,000 paying customers.
Role Overview
We are looking for a Partnerships & Lifecycle Marketer to own the second largest growth engine in the business, targeted to deliver roughly 35% of our first 10,000 customers through channels that cost distribution effort instead of ad money: app-store marketplaces, a "powered by us" loop on every customer's website, a referral programme, and the lifecycle sequences that turn trials into paying customers. This role spends €0 on ads. Its leverage is loops.
The core problem this role exists to solve: marketplaces are search engines full of buyers, every customer's website is a free advertisement in front of other SMB owners, and a trial that goes quiet is revenue leaking out of the rest of the marketing team's work. This role captures all three, building compounding loops that ad money cannot buy and the safety net under every funnel.
You will report directly to the CEO and work closely with the Content, SEO & GEO Marketer and the Performance & Funnel Marketer as part of one shared growth mission.
Key Responsibilities
Marketplace Listings
- Own listings across Shopify, WooCommerce, WordPress, Wix, and Squarespace: copy, screenshots, keywords, reviews, and rankings
- Treat each listing as both a landing page and a search result, optimising titles, first lines, screenshots, and video where allowed
- Respond to every new marketplace review and Q&A the same day
- Run one marketplace listing experiment per week (keyword, screenshot, first-line, or pricing-display test)
- Track ranking per category keyword per store weekly, treating any drop as an incident, not a curiosity
The Powered-By Loop
- Own the "powered by us" treatment on customer widgets, including its click-through and attribution
- Keep the loop tasteful, small, and elegant, with clean UTM attribution
- Review powered-by metrics weekly (impressions, clicks, trials attributed), verifying tracking with the Performance & Funnel Marketer
Referral Programme
- Own referral programme mechanics, rewards, promotion, and tracking
- Design a double-sided, product-funded referral programme using account credits only, never cash payouts
- Trigger referral prompts at peak moments (after a win, a first booking, a great review), never at random
- Approve rewards, unblock stuck referrals, and personally thank referrers daily
Lifecycle Marketing
- Own onboarding, trial-to-paid, expansion nudges, and win-back sequences across email and consented WhatsApp
- Engineer onboarding around one goal: the AI agent live and answering its first conversation within day one
- Build behaviour-triggered messaging, not time-blasted sequences
- Segment lifecycle messaging by vertical (a salon and a law firm see different examples, subject lines, and proof)
- Reserve WhatsApp for the highest-intent, consented nudges only
- Review and prune lifecycle sequences quarterly, ensuring every message earns its place with one job and one CTA
- Run monthly win-back campaigns to 30/60-day lapsed trials, focused on honest feedback rather than a discount reflex
Partner Outreach
- Build relationships with agencies, web designers, and platform consultants who install our product for their SMB clients
- Make five partner touches (outreach or follow-up) every day, logged consistently
- Advance at least one partnership to signed or first-install status per month
Reporting & Collaboration
- Send a written monthly report to the CEO covering installs by marketplace, listing rankings, referral customers, trial-to-paid by source, and win-back results
- Run a monthly cohort review of the previous month's trials by source, feeding conclusions to the other two marketers
- Run a monthly activation funnel check (sign-up → agent live → first conversation → paid), investigating any step that dips
- Coordinate a monthly NPS-to-reviews loop with the Content, SEO & GEO Marketer, inviting that month's promoters to leave reviews on G2, Capterra, or relevant marketplaces
- Report the week's top onboarding friction point to product/engineering, backed by evidence
- Participate in a weekly 30-minute growth stand-up with the other two marketers and the CEO
- Contribute to one shared team dashboard: trials, activation, paid spend, organic sessions, marketplace installs, and referrals
- Hand activation-friction insights to the Performance & Funnel Marketer and customer stories to the Content, SEO & GEO Marketer
Requirements
Experience
- 4+ years of experience in partnerships, lifecycle/CRM marketing, or growth marketing, ideally in B2B SaaS
- Demonstrated experience managing app marketplace listings (Shopify, WordPress, WooCommerce, or similar) is a strong plus
- Experience building or running referral or affiliate programmes
- Experience designing lifecycle email sequences (onboarding, activation, win-back), WhatsApp/SMS experience a plus
- Experience building and managing partner or agency relationships
Technical Skills
- Comfortable working with email/lifecycle marketing tools (e.g. Customer.io, HubSpot, or similar)
- Familiarity with UTM tracking and basic attribution concepts
- Working knowledge of marketplace/app-store listing optimisation
- Comfortable working with shared dashboards and cohort-level data
- Excellent written English, with the ability to write clear, behaviour-triggered lifecycle copy
Core Competencies
- Systems thinker who can build and maintain compounding loops rather than one-off campaigns
- Relentless, consistent outreach habits (able to sustain daily partner touches without dropping off)
- Comfortable owning a number (activation rate, referral share, trial-to-paid) rather than just running activities
- High attention to segmentation and message relevance across different verticals
- Self-motivated and able to work independently and asynchronously in a remote environment
- Comfortable coordinating across a small, cross-functional team with shared goals
Work Structure
- Full-time, remote role, reporting directly to the CEO
- Requires daily discipline: marketplace review responses, activation pulse checks, referral queue management, and partner outreach, every day
- Works as one of three marketers sharing a single company-wide growth mission
Compensation
₦300,000 monthly salary
How to Apply
Send your CV to: [email protected]
Subject line: Partnerships & Lifecycle Marketer Application – [Your Full Name]
- Only qualified candidates will be contacted.