Performance Creative Designer (Paid Social)

People Architects is partnering with a fast-growing, multi-brand consumer products company to recruit a Performance Creative Designer.

IMPORTANT: Professional proficiency in spoken and written English is required for this position. Candidates must be able to communicate effectively in English with US based team members and stakeholders.

We are looking for a hands-on Performance Creative Designer to develop high-volume, testable paid-social creative that helps drive the launch and growth of Society Health. This role will turn performance marketing angles and hooks into compelling static and video ads across Meta, TikTok, and YouTube, producing multiple variations quickly and iterating based on performance. The ideal candidate combines strong creative instincts with an AI-native production workflow and understands how to create content that earns attention, drives action, and performs in a direct-response environment.

Responsibilities

• Ship creative, at volume. Produce a high volume of paid-social ad creative — statics, short-form video, UGC-style edits, and carousels — across Meta, TikTok, and YouTube.
• AI-native production. Use generative AI as a core part of your workflow, including image tools such as Midjourney, Firefly, and DALL·E; AI video tools such as Runway, Sora, Kling, and Higgsfield; and editing tools such as CapCut and Premiere. AI is how you hit the volume; taste is how you make it convert.
• Turn angles into assets. Translate performance ad angles and hooks into creative concepts, then produce dozens of variations per concept for systematic testing across hooks, formats, thumbnails, and framing.
• Work across creative styles. Develop both polished, clinical-credible creative and native, lo-fi creative that feels like it “doesn’t look like an ad,” and understand which approach fits the placement and stage of the customer journey.
• Collaborate tightly. Partner with the copywriter on hooks and scripts and with media buyers to determine what to test next based on performance results.
• Stay compliant. Keep every asset within established claims guardrails and route creative through legal review before anything runs.

What You'll Ship in Your First 90 Days

• A launch library of static and video creative for the warm-list activation and the first paid tests.
• A repeatable batching system, including templates, prompt libraries, and naming/versioning processes, so the team can scale creative output without scaling headcount.
• A first round of test learnings translated into the next wave of creative concepts.

Minimum Requirements

• 3+ years of experience creating direct-response or performance creative for DTC or ecommerce brands, with a portfolio of ads that actually ran and scaled.
• Demonstrated, current use of AI image and video tools within a production workflow. Show us the work.
• Fluency in Meta Ads and TikTok creative specifications, formats, and the creative principles that drive thumbstop and CTR.
• Strong motion/video editing skills using CapCut, Premiere, or After Effects, combined with static design skills using Figma, Photoshop, or Canva.
• Self-directed, fast, and comfortable owning a high volume of creative production with light art direction.
• Several hours of daily overlap with US business hours.

Preferred Qualifications

• Experience in health, wellness, supplements, or another regulated or claims-sensitive category.
• Familiarity working within legal and compliance review cycles.
• Basic copy instincts — you can write a serviceable hook when you need to.

How We Work

• AI-forward by default. Small, senior, in-house team — you are a hands-on maker (individual contributor), not a manager. We hire doers who ship, not strategists who delegate.
• Velocity over perfection. We move in fast test-and-learn cycles. Output volume and iteration speed are as important as polish. You are comfortable producing many variations and killing what does not work.
• Compliance is the job, not a hurdle. This is a regulated health category. Every public-facing asset is pre-reviewed by legal counsel before it ships. You draft to survive that review — structure/function language only, required disclaimers in place, and you never fuse a companion supplement to the prescription drug.
• Remote with US overlap. Remote / offshore, contractor or full-time. You keep several hours of daily overlap with US business hours (roughly 9am–5pm ET) for live collaboration with the GM, media, and counsel.

Location

Remote

Equal Opportunity Statement: We are committed to a diverse and inclusive workplace. People Architects and our clients are equal opportunity employers and do not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. Applicants for employment with any of People Architects or its clients will never be asked to provide money (even if reimbursable) as part of the job application or hiring process.

No external agencies/3rd parties.