Performance Data Analyst

JOIN OUR TEAM BetWarrior is a next-generation digital gaming company with a bold mission: to redefine the way people experience sports betting and casino entertainment across Latin America. With a dynamic and diverse team, deep market insights, and cutting-edge technology, we're creating an experience that is personalized, responsible, and always player-first. Great people, bold ideas, and a sharp focus on user experience set us apart Purpose We are looking for a Performance Data Analyst to live at the intersection of data fluency, business outcomes, and customer impact — using analytics, automation, and adaptability to turn performance complexity into growth opportunities. I n this role, you’ll Build and maintain dashboards in Looker Studio and Power BI to monitor performance and business metrics Implement, maintain, and audit conversion events and user tracking via Google Tag Manager (GTM) Set up and manage tracking in Google Analytics 4, ensuring accurate measurement of the customer journey Deploy AI and automation tools to optimize recurring processes, report generation, data integration, and anomaly detection Analyze and report on the performance of digital campaigns (Meta Ads, Google Ads, Programmatic, etc.) Identify optimization opportunities and improvements in funnels, audiences, creatives, and targeting Collaborate with marketing, product, and BI teams to align business goals with the data strategy collaborate with external agencies or small technical teams related to the area What we look for in an exceptional candidate 2 to 3 years of experience in data analysis, with a focus on performance and digital marketing Good familiarity with data analysis tools such as Looker Studio and PowerBI Familiarity with Google Analytics 4, including events and conversions Ability to generate actionable insights from performance campaigns and business KPIs Proficiency in Excel / Google Sheets, including dashboard creation, data compilation, and complex formulas Experience analyzing advertising campaigns and business metrics Familiarity with Firebase, Omega, Segment, or other attribution tools Fluent spoken and written English Bonus points if you also have Fluent spoken and written Portuguese Advanced use of artificial intelligence tools Knowledge of or experience in the iGaming industry How we do things Use data fluently to explain why performance moves, not just what moved Automate recurring reports and dashboards to reduce manual work and errors Frame insights in terms of player impact, not only channel efficiency. Prioritize analyses that directly support business decisions. Stays curious about new analytics methodologies and performance trends. We expect every team member to live our values Accountability & Ownership – Take charge, own your craft Reliability – Deliver with quality and consistency Teamwork – Collaborate, challenge, and grow together Winner Spirit – Compete with purpose and grit Wellbeing – Build a career that energizes you Curiosity & Innovation – Keep questioning. Keep improving