Performance Marketer - ID

Hello. We’re Blood. Our purpose is to revolutionize periods. Who are we? Blood is a challenger consumer brand that creates game-changing period care products for all who bleed. Our focus on deeply understanding and caring for our users drives our product innovation and material design, which enables us to invent products that are both high performing and also better for the body. Blood is the creator of the world’s first Sanitary Pad made from Corn, and is the parent brand of MenstruHeat (menstrual cramp relief) and the Blood Menstrual Cup. Our products are sold across Malaysia, Indonesia, and Singapore, both direct-to-consumer online and in more than 9,000 retail stores - making more than 12 million periods better so far. Today was good. Tomorrow will bleed better. Who we're looking for / The role We're looking for an experienced, hands-on Performance Marketer to independently own end-to-end digital marketing for Blood in Indonesia. This is a senior individual contributor role with high autonomy; you'll set the strategy, make the calls on budget allocation, channel mix, audiences, and creative direction, and execute it yourself. You'll partner directly with brand and growth leadership to scale our brands. What you will do Performance & Media Planning (50%) Own end-to-end performance marketing strategy and execution for Blood Indonesia across platforms (Meta, TikTok, Google, and marketplaces, primarily Tokopedia, Shopee and Lazada) Set strategy for, plan, launch, and optimise paid media campaigns to drive traffic, conversions, and repeat purchases Set and manage budgets, pacing, and ROAS targets while balancing growth and efficiency Make independent calls on channel mix and budget reallocation across platforms based on performance Understand retargeting segments and implement strategies to create impactful audiences for highly optimised ad performance Experimentation & Optimisation (25%) Own the testing roadmap; prioritise hypotheses, design and run structured tests (audiences, creatives, hooks, offers, landing pages) Implement a rigorous and high frequency test-learn-optimize process to monitor ad metrics daily and iterate on ad copy, visuals, audience, and placement Perform A/B testing and iterative improvements to optimize winning campaigns, targeting, and creative approaches Scale up investment into winning ads, while killing or pivoting non-performing ones Content Creation & Creative Iteration (15%) Define the creative strategy and brief for performance content (UGC, testimonials, education, offers), including angles, formats, and messaging Conceptualize and prioritize new creative/ad ideas for testing each week, self-editing ad creatives to speed up iterations Translate performance data into clear creative learnings and next steps for the broader content team Bonus if you're comfortable creating and starring in your own ads, and/or building end-to-end with AI Reporting & Insights (10%) Be the source of truth on digital performance for the brands; bring sharp POVs to leadership on what's working and what should change Track and report weekly/monthly performance results with clear insights Develop a cadence of reporting ROAS and other key metrics by channel/campaign to align with growth leaders, marketers, and channel specialists Use data to inform product positioning, promotions, and messaging What you will require 2 - 5 years of experience in performance/digital marketing (FMCG or consumer brands strongly preferred) Proven track record scaling a brand on Meta, TikTok, and Google, including both strategic decision-making and hands-on execution Proven ability to plan content for performance; comfortable creating and starring in your own ads, and/or building end-to-end with AI Strong analytical ability to translate quantitative data into strategic decisions and actionable insights, with a deep understanding of key ad metrics such as CPR, CPC, ROAS, AOV, CAC, CVR, CTR Experience setting and managing budgets and optimising for awareness and/or conversion objectives Fast learner and team player with a bias to action Why Join Us? High Impact: Be part of the core nucleus team for the launch of a new challenger brand. Fast-Paced & Dynamic: Be part of an entrepreneurial, fast-growing team that moves with agility. High Ownership: Get to see your own ideas fully planned and executed end-to-end, learn, adapt, and go again! Career Growth Potential In the short term to medium term, you will develop your ability to execute on end-to-end performance marketing for a high-growth brand In the longer-term, there will be opportunities for you to scale and lead the performance marketing team within No Days Off, or explore opportunities within Blood to deepen your performance marketing expertise in a scaled setting Make a difference - As a fast-growing consumer start-up, joining us is both an opportunity to make a real difference in the lives of millions of women, as well as experience unique learnings first-hand as we scale up Great team - We have a diverse team across Asia-Pacific where you will get to work alongside bright and driven individuals with proven experience in high-growth environments in both startups and MNCs alike. Strong backing - We are funded and backed by top angel investors in SE-Asia. Working flexibility - We believe in a hybrid working environment, where our team can benefit from the best advantages of working from home, working from office, and anywhere in between.