Performance & Marketing Automation Specialist

Performance & Marketing Automation Specialist Join Fotoware to turn data into growth — own paid media and HubSpot automation, optimize the funnel, and help leading organizations discover smarter digital asset management. About the role Every day, trusted news reaches readers, critical evidence is available when needed, cultural heritage is preserved for future generations, and unforgettable sporting moments are shared with the world. Fotoware helps make this possible by ensuring the digital content behind these experiences can be found, managed, and shared seamlessly and compliantly. As our next Performance & Marketing Automation Specialist, your work will help the organizations behind these stories discover Fotoware. You will own and optimize our paid media activities, execute marketing automation through HubSpot, and support campaigns and product launches through performance-driven execution and insights. You will help drive awareness, lead generation, and pipeline growth by improving conversion throughout the funnel. Working closely with both Marketing and Sales, you will play a key role in optimizing lead quality, funnel performance, and business results. Key responsibilities Paid Media Own, manage, and optimize paid media activities across LinkedIn Ads, Google Ads, Meta, and other digital advertising platforms. Plan, launch, monitor, and optimize paid campaigns to drive awareness, lead generation, and pipeline growth. Support marketing campaigns and product launches through audience targeting, paid promotion, and performance optimization. Manage budgets with a strong focus on efficiency, performance, and ROI. Conduct A/B testing and optimization of ads, audiences, messaging, and landing pages to improve performance and conversion rates. Identify new opportunities to drive qualified traffic, leads, and revenue. Marketing Automation Own and optimize marketing automation in HubSpot with a strong focus on lead nurturing, conversion optimization, and funnel performance. Build and maintain automated workflows, customer journeys, and email programs. Manage email communications, including newsletters, event communications, and campaign-related email activities. Monitor, analyze, and report on funnel and campaign performance, including MQL conversion rates, lead-to-opportunity conversion, email engagement, and pipeline contribution. Work closely with the Sales team to ensure effective lead handoff, follow-up processes, and continuous optimization of lead quality and conversion. What we're looking for 3+ years of experience in performance marketing, digital marketing, demand generation and marketing automation. Hands-on experience managing and optimizing paid campaigns across LinkedIn Ads, Google Ads, Meta, and other digital advertising platforms. Hands-on experience with HubSpot, including workflows, segmentation, email marketing, reporting, and marketing automation. Strong understanding of audience segmentation, conversion optimization, A/B testing, and marketing funnel performance. Experience working closely with Sales and understanding how marketing activities contribute to pipeline generation and revenue growth. Strong analytical skills with experience tracking, reporting on, and optimizing marketing and funnel performance. Strong communication and collaboration skills. Fluent in English, both written and spoken. Who you are You are a proactive and hands-on marketer who enjoys taking ownership and making things happen. You are self-driven, structured, and comfortable working independently while collaborating closely with others. You have a strong analytical mindset, a bias for action, and a genuine interest in improving performance through testing, optimization, and continuous learning. Fotoware offers you: A company certified as Great Place to Work in 2026 and awarded Norway's Best Workplace in 2020, 2021 and 2022. We were also awarded one of Europe’s Best Workplaces in 2020 and 2021 An inclusive workplace which values flexible workstyles, work hours and diversity An international environment filled with possibilities for personal and professional growth We prefer physical presence but offer flexibility with remote work options. Company Culture: At Fotoware, we believe in challenging norms in the market and embracing big, bold goals. Our culture is built on four core values: Accountable, Bold, Caring, and Innovative. We take ownership of our work, deliver on our promises, and support each other in achieving our goals. We foster an inclusive workplace that values diversity and encourages everyone to bring their best selves to work. Our team is made up of technology enthusiasts who love empowering our users and making each other great. Our leadership team places a strong emphasis on trust and empowerment, allowing employees to explore new ideas and take initiative. For more information about Fotoware visit: Fotoware.com Team Marketing & Communications Locations Oslo Remote status Hybrid About Fotoware Fotoware is a Norwegian software company with more than 30 years of experience developing Digital Asset Management (DAM) platforms. We support organizations that manage large volumes of visual content, making it easy to organize, reuse, and govern digital assets across teams and systems. We operate in environments where reliability, security, and trust are essential. But our mission goes beyond efficiency. Fotoware contributes to a safer and more responsible digital world by supporting content authenticity, rights management, and trustworthy workflows, helping organizations ensure that content is original, traceable, and used with the right permissions. Today, we work with around 800 customers across Scandinavia, USA, Australia, the UK, the DACH region, and beyond. Our growth has been strengthened through strategic expansion, including the acquisition of Picturepark in 2022, which added new capabilities and a presence in Switzerland. www.fotoware.com and www.fotoware.com/blog Founded in 1997 Applicant tracking system by Teamtailor