Performance Marketing Creative Strategist

About Us

We are an AI-native learning company focused on creating more effective, interactive, and personalized learning experiences through AI. The company has raised more than $50 million from leading investors. Our core team brings experience from top technology companies, education technology, AI products, zero-to-one company building, and scaling businesses. With team members across China and the United States, we combine a global product perspective with strong execution capabilities. We have already established a real user base, a proven business model, and a solid foundation for commercialization. At the same time, we are building a new generation of AI learning products for the global market.

About the Role

We're looking for a Performance Marketing Creative Strategist who loves turning ideas into high-performing ads and takes ownership of results. If you're passionate about short-form video, performance-driven creative, and storytelling—and enjoy collaborating with creators, influencers, and production partners—you'll thrive in this role.

You'll own the end-to-end creative process for paid social campaigns, using data and experimentation to develop ads that drive measurable business growth.

Responsibilities

• Own Gakku's end-to-end social advertising creative process, from ideation and scripting to talent sourcing, production coordination, editing direction, and final delivery.
• Develop high-performing paid social ads through compelling copywriting, creative storytelling, and strong visual execution.
• Manage relationships with external agencies, creators, actors, and video editors to ensure efficient workflows and high-quality deliverables.
• Analyze creative performance using data-driven frameworks and continuously optimize messaging, hooks, visuals, and overall ad effectiveness.
• Identify winning creative patterns, scalable formats, and best practices to contribute to Gakku's advertising playbook and improve ROAS.
• Stay up to date with social media trends, platform best practices, and emerging creative formats to keep campaigns fresh and competitive.

Preferred Qualifications

• 2+ years of full-time experience in performance marketing, creative strategy, or growth marketing for consumer apps or at a marketing agency.
• Experience marketing B2C mobile or web applications, such as productivity, education, language learning, marketplace, or subscription-based products.
• Proven experience creating and optimizing paid social advertising creatives across platforms such as Meta, TikTok, and YouTube.
• Strong analytical mindset with the ability to interpret performance data and translate insights into creative improvements.
• Excellent project management and communication skills, with experience coordinating cross-functional teams and external partners.
• Hands-on experience filming, editing, or producing high-quality video content is a strong plus.
• Previous experience in management consulting or strategy & operations is a plus.

This Role Is Not a Fit If

• Your experience is primarily as a freelance content creator without owning end-to-end marketing strategy or performance metrics.
• Your background is focused on organic social media content without hands-on experience managing or optimizing paid advertising campaigns.

Work Arrangement & Compensation

• Location: Fully remote (U.S. only)
• Schedule: Full-time (40 hours/week) with flexible working hours, to be finalized with the hiring manager.
• Employment Type: W-2 full-time employee with a comprehensive benefits package.
• Compensation: $60,000–$80,000 annually, depending on experience and qualifications.