Performance Marketing Engineer (Remote Indonesia)

About Leaf 🚀 At Leaf, our Performance Marketing team sits at the core of our clients’ success. We’re trusted with significant budgets, and what we do directly impacts growth, profitability, and long-term sustainability for eCommerce brands. We’re a team that blends deep paid media expertise with technical innovation . We don’t just run campaigns—we build systems, automate workflows, and collaborate closely with product and engineering to push the boundaries of performance marketing. If there’s a repetitive task, we’ll automate it. If there’s a better way to scale performance, we’ll build it. The Role We’re looking for a Performance Marketing Engineer to bridge the gap between media buying and technical execution. This is a senior, hands-on role where you’ll: Own and execute full-funnel paid media strategies Engineer scalable solutions across tracking, feeds, and automation Collaborate with product and engineering to build tools that improve performance and efficiency You’ll work across a portfolio of eCommerce brands, driving measurable growth while helping evolve Leaf’s internal capabilities. What You’ll Be Doing Paid Media Strategy & Execution Plan and execute full-funnel campaigns across Google & Meta (prospecting → retargeting → retention) Build and manage multi-channel media plans aligned to revenue and ROAS targets Optimize campaigns to reduce CPA and scale revenue efficiently Own budget allocation across channels based on performance data Technical & Engineering Focus Implement and maintain tracking infrastructure (GTM, pixels, conversion APIs) Work with product feeds (Google Merchant Center, Meta catalogs, Shopify integrations) Identify and build automation opportunities to reduce manual work Collaborate with engineering/product teams to turn workflows into scalable tools or features Data & Performance Analysis Use data to drive decision-making across campaigns and channels Build and interpret reports using tools like Looker, GA, and platform dashboards Conduct structured testing (creative, audiences, landing pages) Translate insights into actionable growth strategies Cross-Functional Collaboration Partner with: Creative teams on ad concepts and messaging Technical teams on tracking and data accuracy Product teams to improve internal tools (e.g., Leaf Grow) Contribute to improving Leaf’s cross-platform advertising methodology Essential Criteria Based in Indonesia 5+ years experience in: Senior paid media / performance marketing role Building and executing full-funnel campaigns on Google & Meta Running paid media for eCommerce retail brands What We’re Looking For Strong analytical mindset with deep attention to detail Comfortable working with data, tracking, and technical setups Naturally curious—always testing, learning, and improving A problem-solver who looks for ways to automate and scale Confident owning budgets and making high-impact decisions Collaborative, but able to operate autonomously Balances ambition (big ideas) with pragmatism (what works now) Our Stack Marketing Platforms Google Ads, Meta Ads, TikTok, Pinterest, Bing, Amazon Ads Data & Analytics Google Analytics, Looker, Data Studio, Excel/Sheets, Shopify data Tracking & Technical Google Tag Manager, Meta Pixel, Conversion APIs, Merchant Center, product feeds Internal & Tools Leaf Grow, Slack, Notion, G-Suite Why This Role is Different This isn’t just a media buying role. You’ll be: Building systems, not just campaigns Solving technical problems, not just optimizing ads Helping shape the future of how Leaf scales performance How to Apply A short note on: Your experience with eCommerce performance marketing Examples of campaigns or systems you’ve built or scaled Please share 3 recommendations