Performance Marketing & Growth Manager

We are looking for a marketer who can personally plan and run performance marketing campaigns for Custom Media’s Creative Services clients, alongside growing our media channels, GoConnect and Japan Luxury Lifestyle (JLL).

You will turn client budgets and our media audiences into qualified inquiries, event registrations, newsletter subscribers and commercial opportunities, with results that can be tracked and improved. The role covers client campaigns across education and other sectors, as well as audience growth and lead generation for GoConnect and JLL.

Team: Media Services

Reports to: Edvard Vondra, Managing Director – Media

This role reports to Edvard for line management, workload priorities and performance reviews. Our sister company, AIM B2B, may also request support which will be assigned by project, with campaign delivery and updates coordinated with the relevant project or account manager.

Key Responsibilities:

Strategy and Planning

Build practical plans for client campaigns and GoConnect/JLL, with defined audiences, budgets, timelines and conversion goals. Agree priorities and workload with Edvard, and proactively recommend tests and improvements.

Paid Advertising

Personally build, launch and optimise paid advertising campaigns with the Design team across Google Ads and Meta, as well as X, LINE and other relevant platforms where appropriate to the client’s audience, objectives and budget.

Manage keyword and audience research, account structure, bidding, budget allocation, creative testing and remarketing. Verify tracking, landing pages, links, creative and approvals before launch.

Monitor spend, conversions, cost per lead and lead quality. Address underperformance promptly and explain proposed budget changes to the project owner before implementation. Use feedback from clients, sales and admissions teams to improve targeting and conversion quality.

Content and Audience Growth

Assign campaign copy and brief the studio manager and editor on advertisements, landing pages, lead forms and email sequences. Coordinate Japanese copy review with qualified colleagues.

Manage GoConnect/JLL social promotion, community engagement and targeted partnerships to generate relevant traffic, subscriptions and inquiries.

Acquire relevant subscribers and work with the Design team on segmentation, nurture campaigns and conversion tracking. Use search intent and keyword data to guide content opportunities, page optimization and calls to action.

Analytics and Reporting

Set up and verify GA4, Google Tag Manager, conversion events and campaign tagging. Connect inquiries to HubSpot or a comparable CRM for follow-up and sales feedback.

Provide weekly campaign updates and monthly reviews covering spend, qualified leads, acquisition costs, conversion rates and newsletter growth. Distinguish raw leads from qualified leads, explain data limitations and recommend actions based on results.

Project and Client Coordination

Manage campaign timelines, workflows, budgets and deliverables using ClickUp or a similar tool.

Coordinate with sales, account managers, editorial, designers and developers; manage scope changes with the relevant project or account manager. Prepare for client meetings, present results clearly, raise delivery risks early and document decisions and handovers.

Keep platform skills and certifications current. Apply company culture through careful preparation, proactive improvements and prompt correction of mistakes.

Required Qualifications

At least three years of hands-on digital marketing experience, including direct responsibility for Google Ads and Meta campaigns, budgets and optimization.

Current Google Ads certification, including Search, and evidence of personally managing campaigns in both Google Ads and Meta Ads Manager.

Practical skills in GA4, Google Tag Manager, conversion tracking, landing page optimization and CRM reporting, with the ability to diagnose tracking and performance problems.

Evidence of qualified lead generation and audience growth, with a clear explanation of your personal contribution.

Excellent written and spoken English. Business-level Japanese is a bonus, with the ability to coordinate Japanese campaign review and delivery. Strong organization, budget judgment and client communication. Able to manage several campaigns independently within agreed priorities, budgets and deadlines.

Preferred Experience

Agency experience or management of multiple client accounts. Marketing to international audiences in Japan or across Asia, especially in education, property, healthcare, hospitality or B2B services.

Growth of a media platform, newsletter or community.

Familiarity with SEO and generative engine optimisation (GEO), Meta certification and experience with other relevant advertising platforms such as LinkedIn or LINE.

A degree in Marketing, Communications or a related field, or equivalent practical experience.

Performance Expectations

Targets will be agreed with Edvard after establishing baselines, taking account of available budgets and sales priorities. Results will be reviewed monthly across:

Client campaigns: qualified inquiries, cost per qualified lead, conversion rates and sales or admissions feedback; registrations and attendance for event campaigns where data is available.

GoConnect/JLL growth: qualified partner inquiries, marketing-qualified leads and sales-accepted leads, using definitions agreed with sales.

Audience growth: net relevant newsletter subscribers, subscriber engagement and conversions from website, social and community activity.

Delivery quality: accurate tracking, reliable reporting, launch deadlines, budget control and timely correction of issues.

Improvement: documented tests with clear hypotheses, results and decisions on what to continue, change or stop.

Commercial contribution will be assessed through lead quality and sales feedback alongside traffic, reach and clicks.

First 90 Days

Days 1–30: Review accounts, budgets, tracking and current GoConnect/JLL activity. Correct critical issues and agree on lead definitions, baselines, priorities and a 90-day plan.

Days 31–60: Run agreed campaigns and audience growth tests, establish weekly reporting and connect campaign performance to sales feedback.

Days 61–90: Evaluate results against agreed targets, document successful approaches and recommend the next quarter’s priorities and budget allocation.

We Offer:

• Competitive salary, negotiable based on experience.
• Paid leave, social insurance and benefits.
• Transportation and work-from-home allowance.
• Hybrid work style with office and remote working.
• An international, collaborative work environment.
• Hours: 9:30am–6:30pm, with a 1 hour break, Monday to Friday.

Application and Assessment

Applicants residing in Japan should send their CV and cover letter in English to edvard.v@custom-media.com, together with:

Current Google Ads certification details.

Two campaign examples showing the objective, budget, personal responsibilities, results and improvements made.

An audience or newsletter growth example, where available.

Confidential client information may be anonymised. Shortlisted candidates will complete a practical assessment using a sample brief and data, covering Google/Meta campaign planning, conversion tracking, budget allocation and lead quality.

Only shortlisted candidates will be contacted. No telephone inquiries, please.