Performance Marketing Lead
- Hiring from
- Canada, Latin America, United States
- Work type
- Remote
- Posted
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US Eastern hours, part time 20 hours/week to start, with potential to ramp up to full time as the business scales
ASAP
About the Role
Position: Performance Marketing Lead Employment Type: Part Time, 20 hours/week (with potential to grow to full time) Location: Remote Working Hours: US Eastern
The Company We're partnering with an early-stage nail care brand that treats nails like skincare. Their products focus on healthy, hydrated nails, made with intentional, high-quality formulas and designed to fit easily into an everyday routine. They're now building their first in-house growth team.
Scope of the Role We're looking for a Performance Marketing Lead to own paid acquisition end to end across paid social, search, Amazon and retail media, from strategy and budgets to buying, testing and optimizing. This role reports to the Growth Lead.
Responsibilities • Own paid acquisition end to end across Meta, TikTok, Google, Amazon and Roundel: strategy, budgets, buying, testing and optimizing • Connect paid to both DTC and retail sell-through, including geo-targeting around store locations • Report on CAC, ROAS and MER • Work hand in hand with design and content to keep a steady pipeline of fresh creative to test • Use AI and execution tools to move faster
Requirements • Has owned paid acquisition end to end (strategy, budgets, buying, testing, optimizing) across Meta, TikTok and Google • Hands-on with Roundel and Amazon Ads • Has connected paid to retail sell-through, including geo-targeting around store locations • Reports on CAC, ROAS and MER • Creative testing experience • Startup experience • Available to work US Eastern hours
Nice to Have • Spanish speaker • Passion for beauty
Must-Have Skills
• Has owned paid acquisition end to end (strategy, budgets, buying, testing, optimizing) across Meta, TikTok and Google • Hands-on with Roundel and Amazon Ads • Has connected paid to retail sell-through, including geo-targeting around store locations • Reports on CAC, ROAS and MER • Creative testing experience • Startup experience • Available to work US Eastern hours
Nice-to-Have
• Spanish speaker • Passion for beauty
Tools & Tech Stack
Meta Ads, TikTok Ads, Google Ads, Target Roundel, Amazon Ads