Performance Marketing Lead Central Europe (m/f/d)

At Kenvue, we realize the extraordinary power of everyday care. Built on over a century of heritage and rooted in science, we’re the house of iconic brands that millions of people in Germany know and trust every day, including o.b.®, DOLORMIN®, IMODIUM®, NICORETTE®, NEUTROGENA®, LISTERINE® and PENATEN®. Science is our passion; care is our talent.

What you will do

The Performance Marketing Lead Central Europe is responsible for accelerating sales growth through key eCommerce players, owned websites, paid search, and AI-enabled search result optimization across SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO). The role develops and executes data-driven strategies that increase qualified traffic, improve digital visibility and conversion, and maximize commercial performance in close collaboration with Sales, eCommerce, and brand marketing teams.

• Own the Central Europe performance marketing strategy and roadmap, with clear accountability for accelerating profitable sales growth through key eCommerce players, owned websites, paid search, and organic and AI-powered search visibility

• Lead performance plans with priority eCommerce partners, translating joint business opportunities into scalable activation, traffic, conversion, and revenue growth initiatives

• Drive the growth and commercial effectiveness of owned websites by improving discoverability, user experience, conversion, content performance, and the connection to eCommerce and customer journeys

• Own paid search strategy and execution, including campaign architecture, keyword and product-feed optimization, bidding, budgets, creative testing, and continuous improvement against sales, conversion, and profitability targets

• Liaise closely with global functions to implement the company’s integrated SEO, Answer Engine Optimization (AEO), and Generative Engine Optimization (GEO) strategy across Central Europe, while actively shaping its evolution by providing market insights, identifying local opportunities, and designing and executing pilots that generate learnings and scalable best practices

• Lead, coach, and develop the performance marketing team and manage agency and technology partners, while collaborating closely with Sales, eCommerce, brand, content, analytics, and global teams to prioritize opportunities, allocate budgets, scale best practices, and deliver high-quality execution.

What we are looking for

• Bachelor's degree or equivalent qualification in Marketing, Business, or a related field.

• Longterm experience in digital and performance marketing with a strong track record of managing successful online campaigns

• Demonstrated leadership and team management skills with experience leading cross-functional teams

• Strong analytical skills with the ability to interpret complex data and translate insights into actionable strategies

• Proficiency in digital marketing tools and platforms including SEO, SEM, affiliate marketing, and social media analytics

• Excellent communication and influencing skills, with the ability to engage stakeholders at eye level across functions, markets, global teams, agencies, and seniority levels

• Demonstrated agility to switch quickly between strategic direction and operational detail, managing multiple priorities while remaining hands-on in execution and delivering against deadlines
• Exceptional analytical mindset with proficiency in advanced marketing analytics platforms and data visualization tools

• Demonstrated expertise in managing multi-channel digital campaigns, including PPC, SEO, programmatic advertising, and social media

• Strong leadership skills with the ability to inspire and guide cross-functional teams in a fast-paced, evolving environment

• Enterprise-minded and creative growth thinker who looks beyond functional boundaries, connects commercial, consumer, technology, and market perspectives, and develops bold new strategies, pilots, and scalable growth ideas using emerging technologies and trends

What's in for you

• 30 days of paid vacation and 30 “Work from Anywhere” days per year
• Flexible/hybrid working model with 2-3 office/remote days per week
• A strong team spirit with flat hierarchies
• A unique development plan, regular trainings and training days to take your skills to the next level
• Cross-functional and international career development opportunities
• Modern office with canteen, free beverages & fruit, access to our gym and fitness classes
• Employee discount and corporate benefits

Kenvue is proud to be an Equal Opportunity Employer.  All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identify, age, national origin, or protected veteran status and will not be discriminated against on the basis of disability. If you are an individual with a disability, please check our Disability Assistance page for information on how to request an accommodation.

Award-winning inclusivity

At Kenvue, we foster a culture of belonging. In 2024, Kenvue was selected as one of Seramount’s 100 Best Companies for working parents and caregivers, recognizing our ongoing commitment to providing inclusive benefits for Kenvuers and families.

Data driven. Digital first.

Our community attracts curious and collaborative team members motivated by always striving to improve. Our team offers you plenty of opportunities to deepen your existing expertise and build on new skills by broadening your exposure outside of your own category. By working across the business, we harness the power of data and technology in new ways to better understand human insights and drive better health outcomes.