Performance Marketing Manager

About Amplify Amplify is the bundling engine powering Shopify's top brands. We help merchants build and launch high-performing bundles, upsells, and cart experiences that dramatically increase average order value – and our customers stick with us because of hands-on, human support from day one. Role overview Amplify is looking for a Growth Marketing Manager to own our go-to-market and acquisition end to end. This is a hands-on role for someone who owns the strategy and lives in the ad accounts – positioning, channels, and the numbers. You'll work directly with the leadership team to shape how Amplify wins against the rest of the Shopify ecosystem. On a small team, you'll own marketing end to end – this is for someone who wants that accountability and the autonomy that comes with it. As we grow, there's room to build and lead a team. Key responsibilities Own Amplify's go-to-market strategy – positioning, messaging, and how we win merchants Plan, build, and optimize paid acquisition across Google, Meta, Shopify App Store – you name it Own the growth funnel end to end: acquisition, activation, and the metrics that matter (CAC, ROAS, etc) Run experiments across channels, landing pages, and offers Sharpen how we position against competitors in the bundling and upsell space Partner with Product and CS to turn customer insight into messaging and campaigns Report clearly on what's driving growth and what to scale next Requirements 5+ years in growth or performance marketing, with real ownership of acquisition and GTM A track record of driving measurable growth – you can point to numbers you moved Hands-on expertise running paid acquisition (Google, Meta, and similar channels) Strong grasp of positioning and messaging Comfortable owning metrics and making decisions from data Self-directed and accountable: you thrive owning outcomes on a small team Experience marketing to Shopify merchants, DTC brands, or the e-commerce ecosystem is a strong plus Experience with B2B SaaS or direct-sales go-to-market is a plus What we offer Competitive compensation, with bonuses tied to company performance Fully remote work with a collaborative and supportive team Real ownership over how the company grows A profitable, fast-growing product with strong customer love and room to scale The chance to build the growth function, and a team, from the ground up How to Apply Please submit your CV along with a short note outlining your customer success experience, any Shopify or e-commerce work you've done, and why you're interested in joining Amplify.