Performance Marketing Manager

Performance Marketing Manager ⭐ About Tagvenue At Tagvenue, we’re building a SaaS-enabled marketplace that is redefining how people discover and book venues around the world. We’re a team of highly capable and deeply curious people who care about solving meaningful problems and influencing how the venue-hire market operates globally. Every month, thousands of events are planned through Tagvenue - from corporate offsites and private dinners to workshops, film productions and weddings. We connect people with unique spaces, matching what users need with the best venues on our marketplace. ⭐ About the Role We're looking for a Performance Marketing Manager to take over and scale our paid acquisition channel for Clients - alongside the organic channel run by a separate team. Google PPC is already live and generating results. Your job is to optimise it, prove incrementality and scale it profitably across markets. You'll also evaluate and decide on the strategy for Meta and potentially other platforms. Your work will be measured on real sales outcomes, not vanity metrics. This is a role for someone who thinks in unit economics (CAC, payback, LTV) , steers campaigns with confidence using AI-powered tools and treats measurement and incrementality as the foundation - not an afterthought. This is a fully remote role, reporting to the Head of Marketing . ⭐ What You’ll Do Own the strategy and scaling roadmap for paid acquisition: account architecture, test roadmap, success criteria and scaling thresholds Manage budget and orchestrate campaigns across platforms (Google Ads, Meta and potentially LinkedIn): set up account structures, define goals, shape the conversion signals that guide platform algorithms and allocate spend across channels Optimise towards real sales value (value-based bidding): feed revenue, margin and LTV signals back into the platforms, maintain healthy scepticism towards platform-reported metrics and prove the channel generates genuinely incremental sales Build a reporting system on a consistent set of business KPIs (CAC, return on first booking, LTV and others) combining platform data with internal sales data - drawing clear conclusions and translating them into action Run a disciplined testing cycle for campaign messaging: hypothesis and KPIs → implementation → conclusion Coordinate with the SEO team: share intent and audience data and actively measure and prevent traffic cannibalisation Use AI tools in your daily work: research, creative variants, reporting automation and analytics ⭐ What We’re Looking For Must-haves 5+ years of hands-on performance marketing experience with strong ownership and real accountability for business results Experience running campaigns at scale - managing large, complex account structures with thousands of landing pages across multiple markets, not just small single-product accounts Deep knowledge of Google Ads and Meta Ads with meticulous attention to detail Practical experience with value-based bidding, importing offline/sales conversions and optimising towards revenue or margin Ability to design and run incrementality tests Financial and business literacy - fluent in the language of CAC, LTV, payback and margin AI fluency as a daily working mode: research, creative production, analysis and automation Quick learner who is enthusiastic about testing and optimising new tools Fluent English (minimum C1) Strong collaboration and communication skills Nice-to-haves Experience launching a paid channel from scratch Experience with LinkedIn Ads or other performance channels Experience in English-speaking markets (UK, US, Australia or others) Background in the leisure or travel industry ⭐ What Makes Us a Great Place to Work Competitive compensation Flexible working hours 24 paid days off per year & all bank holidays Birthday day off Private healthcare Growth budget for books and courses And because we’re part of the events industry , we celebrate: Every quarter, we meet in Kraków to connect in person, recharge, and have fun together 🎉 Department Content Remote status Fully Remote Kraków Let's grow together As a team – with trainings, workshops and team building activities As a professional – with our in-house library and an unlimited budget for books & audiobooks As a human – with opportunities to learn, make connections and get inspired Our culture GROWTH At Tagvenue, we are always wondering, challenging, getting data to back up our theories. We remember how to be critical thinkers, at the same time, we approach the world with an open mind, always ready to be inspired. EXECUTION We focus on our priorities, turn plans into actions and deliver what we promised. Challenges that we accept, fuel our ambitions. We do our best, at the same time, we enjoy the ride and have fun in the process. EMPOWERMENT We give people a lot of freedom and share information transparently. We believe that taking ownership not only allows us to hold ourselves accountable for the outcomes, but it also empowers people to become better. About Tagvenue Founded in London in 2015 by Artur Stepaniak and Maksim Kondratjuks , Tagvenue set out with a bold vision to simplify venue hire for event planners around the world. What began as a local search engine in the UK connecting planners with unique spaces has grown into one of the fastest-growing online marketplaces for venue hire globally . Tagvenue now operates across six countries : the United Kingdom, Ireland, Australia, Singapore, Canada as well as the United States. The platform features over 20,000 verified venues ranging from popular restaurants, bars, quirky spaces, grand castles, converted warehouses, elegant ballrooms, conference centers to photo studios. Each month, 700,000 active event organizers turn to Tagvenue to plan more than 40,000 events a year .