Location: Remote · Hours: EST overlap · Type: 52-week contract
Haven is hiring on behalf of Detailers Roadmap — an established US agency serving a network of 1,000+ automotive-services businesses (tinting, detailing, PPF, ceramic coating) with website design and SEO. This is not a startup looking for product-market fit: there’s a large, loyal client base and recurring revenue. What’s new is the Paid Ads department — and you’d be the person who builds it
The role
Your mission: build, launch, and lead Detailers Roadmap’s first-ever Google Ads lead-generation program — running paid campaigns that drive a steady, profitable flow of qualified leads to their clients’ auto-services businesses (detailing, PPF, tint, ceramic).
This is a founding hire. There’s no ads team to join, no inherited campaigns, and no one above you on ads — you write the playbook, set the benchmarks, and prove the model works.
What you’ll own
- Weekly: audit campaign performance, adjust bids and budgets, review lead quality with clients.
- Monthly: present performance reports, surface optimization opportunities, test new ad creative and landing-page variations.
- Ongoing: build and document campaign SOPs, onboard new client accounts, coordinate with the website/SEO team on landing pages tied to campaign goals.
Your first two to three clients go live within 30 days. From there, you build the engine.
The KPIs you move
Cost per lead (CPL) by market · lead-to-appointment conversion rate · monthly ad spend under management · client retention tied to campaign performance · month-over-month improvement in Google Quality Scores.
What’s explicitly NOT on your plate
Closing sales · client billing or contracts · website development or design · producing video/photo creative · social-media content outside of paid ad creative.
Who are we looking for:
- 3–5 years hands-on paid media, primarily Google Ads (Search + Local Services Ads), with Meta as a secondary platform.
- Proven lead-gen experience for local service businesses — home services, automotive, health & wellness, or similar.
- You’ve managed multiple client accounts at once (agency or multi-brand in-house), not a single brand for years.
- You set up tracking yourself: GA4 conversion tracking, call tracking (CallRail or equivalent), UTM structure and attribution, landing-page performance analysis.
- You understand small-market cost-per-lead economics
- Strong written and spoken English; comfortable working directly with an owner and clients.
Nice to have: GoHighLevel (CRM/pipeline), automotive or home-services experience, reporting dashboards (AgencyAnalytics or similar).
Not a fit: pure eCommerce or SaaS backgrounds with no local/SMB experience, or candidates who’ve only run large national budgets without owning cost-per-lead outcomes.
Your growth path
Months 1–12 · Builder — Own the full Google Ads build from zero. First 2–3 clients live within 30 days. You write the playbook and set the benchmarks.
Months 12–18 · Department Lead — As the roster grows past 10–15 accounts, you shift from sole executor to lead: you define the hiring criteria for the first media buyer under you, help make that hire, and begin delegating execution while owning strategy and client results.
Team & reporting
You report directly to the owner and work alongside two sales team members, plus close collaboration with the website/SEO team on landing pages
Compensation & terms
- Base salary is open, and flexible for exceptional candidates.
- Retention bonus.
- 52-week contract, including 3 weeks of paid time off / holiday pay to use as you see fit.