Retention Marketing Manager

Please note: This role is not with Zendrop, but with our parent company, Zenpire. You can learn more about Zenpire on their website: https://zenpire.tech/ About Zenpire: Zenpire (formerly StayTuned Digital) is building the modern commerce stack for eCommerce brands. We acquire and scale high-impact apps that help merchants grow faster across acquisition, conversion, fulfillment, and retention. By integrating AI into our products and operations, we give founders smarter tools to automate workflows, increase revenue, and compete at scale. Our portfolio powers thousands of merchants and processes millions of orders every month. 📍Location: This is a remote role. We are open to candidates located anywhere. We're looking for a Retention Marketing Manager to own the full lifecycle of our merchant relationships after install. You'll be responsible for the messaging that keeps merchants activated, engaged, and retained. Across email, in-app messaging, and our affiliate channel. You will also be responsible for the reporting that tells us what's working. This is a hands-on, high-ownership role: you'll build the automations, write the copy, and report on the results. You'll thrive here if you're scrappy, data-driven, and energized by owning a channel end-to-end rather than executing someone else's playbook. What You'll Own Email marketing (automation + ad-hoc) Build, manage, and optimize automated lifecycle flows: onboarding, activation, feature adoption, upgrade nudges, and churn-prevention sequences Plan and execute ad-hoc campaigns: product launches, feature announcements, pricing updates, and promotions across the app portfolio Own segmentation strategy, A/B testing, deliverability health, and continuous copy/creative iteration Churn and user retention Own retention and churn metrics across the portfolio: monitor, diagnose, and act Identify churn signals and at-risk segments, and build proactive interventions (messaging, offers, education) Run uninstall/cancellation analysis and feed insights back to product and CX teams Partner with support and product to close the loop on the reasons merchants leave In-app messaging Design and manage in-app messages, banners, and guides that drive activation and feature adoption Coordinate in-app messaging with email so merchants get a coherent, well-timed experience Affiliate program engagement Work with the team to manage affiliate channel messaging: newsletters, program updates, promo pushes, and enablement content that keeps partners active and promoting Help manage the day-to-day of our affiliate program: onboarding new affiliates, re-engaging dormant ones, and building incentive campaigns Develop affiliate-facing assets and campaigns that make our apps easy to promote Reporting and performance Own weekly and monthly performance reporting across email, in-app, retention, and affiliate channels Build clear, actionable performance reports for leadership: what happened, why, and what we're doing about it Establish and track KPIs: retention/churn rates, email engagement, activation rates, affiliate-driven installs and revenue What We're Looking For 3–5+ years in retention, lifecycle, or CRM marketing, ideally in SaaS (Shopify ecosystem experience a strong plus) Hands-on experience with lifecycle/marketing automation platforms (You can build a multi-branch flow yourself) Demonstrated experience using AI to optimize processes. You actively use AI tools to accelerate copywriting, segmentation analysis, reporting, workflow automation, and testing, and you can point to concrete efficiency or performance gains Experience managing or supporting an affiliate or partner program Strong copywriting instincts — you can write a subject line, an in-app nudge, and an affiliate newsletter that all sound like the same brand Comfortable in the data: you can segment an audience, read a cohort retention curve, and build your own reports Startup mentality: high ownership, bias to action, comfortable with ambiguity, and driven to move metrics without waiting for permission Excellent organization — you'll be juggling multiple apps, channels, and audiences at once The Interview Process: 1️⃣ Intro conversation with our HR Manager 2️⃣ Conversation with our Director of Retention and Product Marketing 3️⃣ Conversation with our Co-Founder We look forward to speaking with you! Please Note: All employment offers at Zenpire are subject to verification steps completed prior to the candidate's start date. For W2 employees, this includes a thorough background check and employment verification. For 1099 contractor roles, this includes live identity verification and employment verification. For all roles at Zenpire, regardless of job classification (W2 employee or contractor) or work arrangement (fully remote or hybrid/onsite), the final stage of our interview process includes an in-person interview with our team. Due to the rise of AI-assisted interviews and identity fraud in remote hiring, this is a standard step in our process. For US-based candidates, this will take place at one of our office locations or a convenient hub. For international candidates, we will coordinate with a local team member in your region. All travel will be arranged and covered by Zenpire. At this time, we are unable to sponsor visas for candidates based in the US. Our hiring team may use artificial intelligence (AI) tools to assist with certain stages of the hiring process, including reviewing applications, evaluating resumes, and assessing candidate responses. These tools are intended to support our recruitment process and are not a substitute for human judgment. All final hiring decisions are made by people.