Multi-Brand D2C Growth
Location: Remote (Turkey)
Employment Type: Full-Time
About Anka Global
Anka Global is a multi-brand D2C ecosystem building and scaling consumer brands primarily in the U.S. market.
Unlike agencies that split their attention across dozens of clients, we focus on building long-term growth systems for our own brands.
Today you'll work across six brands. Tomorrow that number may grow.
We're building an in-house growth team where every member becomes a true partner in scaling the business—not just another service provider.
About the Role
We're looking for an experienced Performance Marketing Manager / Meta Ads Manager to own paid growth across multiple D2C brands.
This role goes far beyond launching campaigns.
With Meta's evolution through AI systems like Andromeda and GEM, successful advertisers no longer win by simply finding better audiences—they win by building better testing systems, generating stronger creative signals and making smarter business decisions.
We're looking for someone who understands this evolution.
Someone who wants to deeply understand products, customers and brands instead of managing dozens of unrelated clients.
Someone who enjoys taking ownership, identifying opportunities proactively and continuously improving performance.
If you're looking for another "campaign manager" role, this probably isn't the right fit.
If you enjoy building growth systems and becoming an internal growth partner, we'd love to talk.
What You'll Do
- Own Meta advertising across multiple D2C brands
- Build scalable campaign structures and testing frameworks
- Launch, optimize and scale campaigns systematically
- Analyze performance and identify root causes—not just symptoms
- Work closely with Creative Strategists, Graphic Designers, Video Editors and Shopify/CRO Specialists
- Request new creative variations based on performance insights
- Improve tracking, attribution, Meta Pixel and Conversion API implementation
- Monitor KPIs including CPA, MER, ROAS, CAC and contribution margin
- Present clear insights, recommendations and weekly action plans
- Continuously identify new testing opportunities and growth initiatives
What We're Looking For
Advanced Meta Ads Expertise
You have extensive hands-on experience managing Meta advertising accounts.
You understand:
- campaign structures
- attribution
- scaling
- conversion tracking
- Meta Pixel
- CAPI
- creative testing
- performance diagnostics
Modern Performance Marketing Mindset
You understand today's Meta ecosystem.
You know that:
- creative quality matters more than ever
- structured testing beats random experimentation
- Meta's AI systems rely heavily on creative signals and conversion quality
- broad targeting often outperforms unnecessary complexity
Experience adapting your workflows to Meta's latest AI-driven advertising capabilities (including concepts introduced through Andromeda and GEM) is a strong advantage.
Business Thinking
You don't optimize campaigns in isolation.
You understand how products, pricing, positioning, landing pages and customer psychology influence advertising performance.
Ownership Mentality
You don't wait for instructions.
You proactively identify problems, suggest improvements and initiate new tests.
We expect you to challenge ideas—not simply execute them.
Collaboration
Great advertising isn't created by media buyers alone.
You enjoy working closely with creative, content and CRO teams to improve overall business performance.
Nice to Have
Experience with one or more of the following is a plus:
- TikTok Ads
- Pinterest Ads
- Reddit Ads
However, Meta expertise is our highest priority.
What Success Looks Like
- Every brand has a clean and scalable advertising structure.
- Testing follows a clear system rather than guesswork.
- Creative teams receive actionable, data-backed feedback.
- Performance improves consistently over time.
- New opportunities are identified before they become problems.
- Internal teams rely on your insights to make better decisions.
Why Join Us?
- Work exclusively on our own brands—not agency clients.
- Become part of a fast-growing U.S.-focused D2C ecosystem.
- Build long-term growth systems instead of short-term campaigns.
- Collaborate with experienced specialists across strategy, creative and CRO.
- High ownership, real impact and long-term career growth.