A bit about Health & Happiness Group
At Health & Happiness, our vision is focused on premium nutrition and lifetime wellness; to inspire and achieve this vision we bring together seven international brands as we strive to make people around the world healthier and happier. We have established market positions in more than 15 countries in Asia-Pacific, Europe, North America and Oceania with more than 3,400 employees working across the globe. We are excited about our future as we expand these premium, proven and aspirational brands to new markets, greeting consumers in all life stages.
Zesty Paws® specializes in providing premium products that are formulated with one important goal in mind – to keep our loving pets as strong as the bond they share with us. With a company culture rooted in passion, quality, transparency, and innovation, we are committed to making wellness more achievable and enjoyable for the four-legged member of your family.
Solid Gold was founded in 1974 on the belief that food can support the system at its core for lifelong health. That’s why we are so passionate about supporting the system, not masking problems. Solid Gold takes a holistic approach to gut health because we know that healthy digestion positively impacts both the immune system and overall wellness of pets. We proudly represent our products in specialty pet stores across the US and Canada
What this means for you
The variety of work creates unlimited opportunities to excel across a breadth of disciplines; you will be presented with a wealth of new pathways and opportunities to explore throughout your career. Working with us will be more than just a job; we guarantee a life-changing experience as you step into an environment that moves quickly and presents new challenges daily.
Our success as an organization is directly attributed to the health and happiness of our team. As a new team member, you will be empowered to positively contribute to our high-impact culture and be supported in bringing your whole self to work.
Your role within the team
Reporting to the Associate Director the Digital Strategy, the Performance Marketing Manager will be responsible for eCommerce demand generation for Pet Nutritional Care brands at H&H Group. With the assistance of agency partners, you will be hands-on as an expert practitioner capable of jumping into platforms to build, optimize, and troubleshoot campaigns directly. Moving beyond a siloed DTC mindset, you will also lead our brand awareness initiatives in close partnership with the broader Marketing and Channel teams to drive growth across the entire ecosystem including DTC, TikTok, Chewy, Amazon, and Retail.
Duties and responsibilities
Develop and own the bottom-funnel performance marketing strategy that balances immediate conversions/CAC with LTV.
Plan and manage paid campaigns across key channels: Paid Search (Google, Bing), Paid Social (Meta, TikTok, Pinterest), Display, Programmatic, and emerging performance channels, with a focus on driving bottom-funnel conversion across DTC, TikTok Shop, and offsite channels.
Own day-to-day campaign management and hands-on execution across all performance channels, ensuring continuous optimization and efficiency.
Partner with the Creative team to brief, test, and optimize ad assets that drive conversion and engagement.
Collaborate with Brand, Digital, and Ecommerce teams to align campaigns with product launches, promotions, and seasonal initiatives.
Establish and monitor performance KPIs (CAC, ROAS, CPA, LTV, MER, etc.) to evaluate success and guide spend decisions.
Run continuous A/B tests on targeting, landing pages, and creative to improve conversion efficiency and customer quality.
Build dashboards and reporting frameworks in partnership with the Analytics team for real-time visibility into performance and how digital spend influences both online and offline sales.
Identify insights and trends in consumer behavior to inform targeting and creative strategies.
Collaborate with CRM and Lifecycle Marketing to ensure alignment between paid acquisition and retention campaigns.
Manage day-to-day relationships with performance agency partners and platform representatives to ensure alignment on priorities, pacing, and optimization.
Desired Skills and Experience
4–7 years of experience in performance marketing or growth marketing, ideally within a CPG, eCommerce, or DTC brand.
Proven track record managing paid search and paid social campaigns at scale ($500k+ monthly budgets).
Strong analytical skills and proficiency with tools like Google Ads, Meta Ads Manager, Google Analytics, and Looker/Tableau.
Experience with data-driven decision making and advanced Excel or Google Sheets skills.
Ability to collaborate cross-functionally and communicate complex data clearly.
Familiarity with attribution modeling, marketing mix modeling (MMM), and incrementality testing.
Knowledge of SEO, email, affiliate, and influencer marketing as part of an integrated growth strategy.
Comfort with A/B testing and conversion rate optimization (CRO) tools.
Strategic thinker with a test-and-learn mindset.
Highly analytical and results-oriented.
Excellent project management and communication skills.
Ability to thrive in a fast-paced, entrepreneurial environment.
Passion for consumer brands and understanding of shopper behavior.
Growth in new customer acquisition.
Efficiency improvements in CAC and ROAS.
Increases in LTV and retention rates.
Successful testing and rollout of new paid media channels.
Contribution to overall revenue and margin goals.
Deep understanding of media, digital, programmatic, performance marketing or similar
Strong project management skills with the ability to work across multiple projects
Strong analytical skills and a positive can-do attitude is a must
Clearly Demonstrates positive can-do attitude + results outperformance.
Local team members are required to work from our Orlando office 3 days/ week. Non-local team members will be required to travel ~15%
Benefits
Medical, vision, and dental insurance
HSA options
6% 401(k) match
Short- and long-term disability insurance
3 annual wellness days
20 PTO days + 10 sick days annually
Monthly fitness stipend
Opportunities for continued education & professional development
Perks for your fur friends, including product stipends and pet insurance discounts
Local team members will be required to work from our Orlando office 3x/week. Non-local team members will be required to travel ~15%
As an equal opportunity employer, H&H Group believes in the benefits of a diverse and inclusive workplace and aims to reflect the varied cultures within which we exist. We are committed to providing a working environment that is free from discrimination and harassment.