Company: Wellnite
Location: Remote
Employment Type: Full-time
About Wellnite
Wellnite is a fast-growing wellness technology company building products that help people improve their emotional well-being, productivity, communication, and everyday lives.
Our platform combines behavioral health services, wellness programs, and Aini, our AI-powered life assistant. Aini helps people communicate more effectively, build healthier habits, stay organized, strengthen relationships, and receive practical support before everyday challenges become larger problems.
We are looking for a performance marketer who can help introduce Wellnite and Aini to millions of people through TikTok.
About the Role
We are hiring a highly creative and analytical Performance Marketing Manager specializing in TikTok and short-form paid media.
You will be responsible for building TikTok into a scalable customer-acquisition channel for Wellnite. You will own the complete process: researching audiences, developing creative concepts, writing hooks and scripts, managing creators, launching campaigns, analyzing performance, and scaling the campaigns that generate measurable results.
This is not a traditional organic social media or community-management role. We need someone who understands how to combine platform-native creative with direct-response marketing, rigorous testing, and performance data.
What You’ll Own
- Develop and execute Wellnite’s paid acquisition strategy on TikTok.
- Build campaigns for Aini, Wellnite Premium, wellness services, weight-loss programs, behavioral health services, and future consumer products.
- Create a continuous pipeline of advertising concepts, hooks, scripts, offers, and creative briefs.
- Research TikTok trends, formats, conversations, and consumer behaviors that are relevant to Wellnite’s audience.
- Recruit and manage UGC creators, influencers, video editors, and creative partners.
- Launch and optimize campaigns through TikTok Ads Manager, including Spark Ads and creator-led advertisements.
- Test different audiences, messages, offers, landing pages, app-store journeys, and conversion funnels.
- Identify winning advertisements and rapidly produce new variations before creative fatigue affects performance.
- Monitor CAC, ROAS, CTR, CPM, conversion rate, retention, payback period, and other key performance indicators.
- Improve performance across the full journey, from the first three seconds of an advertisement through registration, purchase, and retention.
- Partner with our product, engineering, design, and content teams to improve customer acquisition and conversion.
- Produce clear weekly reports explaining what worked, what did not work, what was learned, and what should be tested next.
- Help Wellnite develop a repeatable creative-testing and performance-marketing system that can scale across multiple products.
What We’re Looking For
- At least 3 years of experience in performance marketing, growth marketing, or paid social acquisition.
- Meaningful hands-on experience managing and optimizing TikTok advertising campaigns.
- A proven record of acquiring customers for consumer apps, subscription products, wellness brands, healthcare companies, marketplaces, or direct-to-consumer businesses.
- Strong understanding of TikTok Ads Manager, Spark Ads, campaign structures, bidding, targeting, attribution, pixels, events, and conversion tracking.
- Experience creating or managing UGC and creator-led advertising.
- Strong direct-response copywriting and scriptwriting skills.
- An excellent understanding of hooks, pacing, storytelling, visual structure, offers, objections, and calls to action.
- Ability to interpret campaign and funnel data and translate it into clear creative decisions.
- Experience with platforms such as GA4, Mixpanel, AppsFlyer, Adjust, Branch, Meta Ads Manager, or similar analytics and attribution tools.
- Strong project-management skills and the ability to manage multiple creators, advertisements, and experiments simultaneously.
- A strong sense of ownership, urgency, curiosity, and accountability.
You May Be a Strong Fit If You
- Can explain within seconds why a TikTok advertisement is likely to succeed or fail.
- Understand the difference between creating engaging content and creating content that profitably acquires customers.
- Have developed structured creative-testing systems rather than depending on occasional viral videos.
- Know how to make advertisements feel native to TikTok without losing the offer or call to action.
- Are comfortable testing unconventional creative ideas while protecting Wellnite’s credibility and reputation.
- Can quickly stop underperforming campaigns and confidently scale successful ones.
- Care more about customer acquisition and business outcomes than vanity metrics.
- Enjoy working in a fast-moving startup where you can directly influence the product and growth strategy.
What Success Looks Like
Within your first 90 days, you will:
- Complete an audit of Wellnite’s audiences, products, acquisition funnel, and existing creative assets.
- Develop a TikTok performance-marketing strategy for Aini and other priority products.
- Establish a structured system for creative research, production, testing, iteration, and reporting.
- Build a reliable pipeline of creators, scripts, concepts, and advertising variations.
- Launch multiple creative, audience, offer, and landing-page experiments every week.
- Identify the strongest customer segments, messages, hooks, creators, and formats.
- Produce early winning campaigns and a clear roadmap for scaling them.
- Improve Wellnite’s ability to measure customer quality, conversion, and retention beyond the initial registration or purchase.
How to Apply
Simply apply through LinkedIn and be prepared to share:
- A brief introduction explaining your TikTok and performance-marketing experience.
- Examples of TikTok campaigns you personally managed.
- The approximate advertising spend, CAC, ROAS, conversion rate, or other measurable results from those campaigns.
- Links to three advertisements or creative concepts you helped produce.
- A brief explanation of one campaign that initially underperformed and how you improved it.
- Two TikTok advertising concepts you would test for Aini or Wellnite.
- Your availability and expected compensation.
Please do not apply if your experience is primarily organic social media management without direct responsibility for paid acquisition, campaign performance, and measurable growth.