Performance Marketing Specialist (d/f/m) - German-speaking

What is Leapsome? Leapsome is the AI-powered people platform revolutionizing HR for modern teams . Leapsome drives HR excellence and empowers high-performing teams by automating, connecting, and simplifying every HR process across the employee lifecycle — from onboarding and performance management to engagement and development. Built with ease of use in mind, our platform ensures high adoption by employees, managers, and People teams alike. Our purpose is to make work fulfilling for everyone , and our vision is to reshape the future of work by being the leading People platform for HR excellence and high-performing teams. We enable companies to create environments where people can achieve their goals, learn and grow together, and build genuine motivation & engagement. Trusted by thousands of organizations globally, Leapsome secured $60 million in Series A funding led by Insight Partners in March 2022. This funding allowed us to further develop our intelligent platform, create exceptional employee experiences, and expand into the US market. It’s an incredibly exciting time to join Leapsome and be part of reshaping the future of work! Your Opportunity We’re looking for a Performance Marketing Specialist to help drive the next stage of our customer acquisition. In this role, you’ll be managing paid search and paid social campaigns, working across Google, Bing, Meta, LinkedIn, and more. You’ll be hands-on in building, optimizing, and scaling campaigns — using data to guide decisions while also contributing to the creative strategies that power performance. This role is a great fit for someone who enjoys working end-to-end: from writing and testing ad copy and creatives, to shaping full funnel media buying strategies. You’ll collaborate closely with cross-functional teams and have the opportunity to shape how we grow and engage with our customers. What is your job? Media Buying Hands-on keyboard experience with managing and optimizing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc. Experience in building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting) Write, test, and optimize ad copy, ensuring continuous performance improvement. Demonstrated ability in managing paid media budgets, along with forecasting and budgeting for paid media channels. Proficient in translating data into insights using tools like Google Analytics. Work closely with Growth, Product Marketing, and Design teams to develop effective campaigns. Creative Strategy Lead the creative learning agenda, focusing on performance acquisition, creative strategy and development. Write converting creative briefs for UGC creators and in-house Design teams. Strong project management and communication skills to manage and direct static/video editing reviews, paying close attention to transitions, text placements, hooks, etc. Drive continuous innovation by integrating creative performance insights, creative trends (both paid and organic), and customer insights. Experience with conducting creative research through platforms like Ads Library, as well as, deep dive into customer research. Curiosity to explore and apply AI tools for generative creatives, ad copy, and workflow improvements. Who are we looking for? 3+ years of experience working in a performance marketing team at a brand or agency, focusing on hands-on keyboard experience with paid search, paid social channels and creative development. Professional working efficiency (B2 level minimum) in German with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences. Passion for combining storytelling with data to create high-converting ad creatives. Experience in directing creative teams, agencies, and UGC creators. Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics with campaign optimizations and creative strategies (CPA, CVR, CTR, etc.). Outstanding organizational skills and experience with project management systems. Experience in using Google Analytics or equivalent analytics platforms. An experimental mindset and curiosity about applying AI tools in marketing workflows. Experience with creative analytics platforms such as Motion is a plus. Benefits Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025 Teammates: Join a diverse and international team of talented, smart, and kind people Feedback and recognition: We value feedback exchange and celebrating successes — big and small Hybrid model: We encourage you to spend 2 days per week in our Berlin office (Tuesdays and Thursdays are our sponsored lunch days, where lunch is provided by Leapsome). Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year Learning and Development: Develop your skills with a yearly development budget of €2,000 and access to Good Habitz platform Vacation: Take 30 vacation days every year plus public holidays (or upgrade to 40 vacation days at adjusted pay) & benefit from a month-long paid sabbatical after 5 years with Leapsome Health & Wellness: Stay active and healthy with a free Urban Sports Club membership and Oliva subscription Mental health: Access to 1:1 therapy sessions via our mental health partner, plus company workshops and learning pathways on topics like mindfulness and digital wellness Corporate Benefits: Get exclusive discounts and deals from our partners. Work-from-home stipend: Receive a one-time work-from-home stipend of €1,000 Monthly team activities: Have fun at monthly team activities like kayaking, laser tag, and game nights Competitive pay and pre-IPO equity package Leapsome’s values We stay true to our values in everything we do at Leapsome. Impact is everything — We aim high, focus on the outcomes that matter and say no to the rest. Speed is our advantage — We move fast with intent — simplifying, automating, and learning as we go. Owners without egos — We trust owners and expect excellence in return. We take responsibility individually, support each other, and win as a team. Candid is kind — We speak up early and respectfully. We assume good intent, stay curious, and care about each other’s growth. Excited to be part of Leapsome? 😊 Just send us your CV. You won't need to input any information already mentioned on your CV later on - promise! 🤙 A cover letter isn’t necessary, but we’d really appreciate a brief answer to these questions: Why Leapsome? Why you? We look forward to getting to know you! You can find more about what our colleagues think about working at Leapsome here 👉 ✨✨✨ Glassdoor ✨✨✨ Kununu ✨✨✨ Don’t meet every single requirement? Studies have shown that women and people of color are less likely to apply for jobs unless they meet every qualification. If you’re excited about this role but your experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles. Help us make work fulfilling for everyone! At Leapsome, we want work to be the best it can be for everyone. We help companies create environments where people can achieve shared goals, build authentic relationships, learn, and grow together. Put simply; our purpose is to make work fulfilling for everyone. And we know how to get there. But we can only do this by “walking our talk” and building a diverse and inclusive company where people — not just the business — thrive. Apply now 👇 or keep scrolling to read more about what makes Leapsome a unique workplace!