Company: Summit Tech
Location: Pakistan Remote
Job Type: Part-time (20–25 hours per week)
About UsSummit Tech is a Sydney-based web design and digital marketing agency. We build websites and run organic and paid marketing for Australian businesses — mostly service businesses, trades and professional services.
We're small. That means your work is visible, your recommendations get acted on, and you're not filtered through four layers of approval to change a headline.
The RoleWe're looking for an experienced paid ads specialist to own our clients' Google and Meta lead generation campaigns.
This isn't a reporting role. We want someone who can look at an account and say:
"Here's what I'm seeing. Here's the problem, here's why I think it's happening, and here's what I recommend we do next."
Part-time to start, 20–25 hours a week on fixed days. If your capacity fills up and the fit is right, there's a clear path to full-time.
Why Lead Gen Is DifferentPlease read this part properly — it's the main thing we're screening for.
In e-commerce, the conversion is the outcome. In lead generation, the conversion is the beginning of the outcome. 100 leads at $20 can be a total failure if none of them close. 20 leads at $80 can be the best campaign in the account.
Lead volume is not the goal. Qualified pipeline is. Cost per lead is a diagnostic metric, not a success metric.
If your instinct when CPL rises is to lower bids and broaden audiences, this isn't the role for you. If your instinct is to ask what changed in the offer, the landing page, the search terms or the quality of the traffic — please apply.
What You'll Do- Build, manage and optimise Google Search, Performance Max, Demand Gen and remarketing campaigns
- Build and scale Meta prospecting and retargeting campaigns for lead capture
- Own the full conversion path — ad, landing page, form, thank-you flow, lead handoff
- Build and iterate landing pages, and produce or direct the ad creative
- Set up offline conversion tracking so the platforms optimise toward qualified leads, not raw form fills
- Run structured tests across audiences, creative, messaging, offers and landing pages
- Diagnose performance issues across advertising, tracking, landing pages and the wider customer journey
- Report clearly — insights and recommendations, not screenshots of dashboards
What We're Looking ForGoogle Ads — strong hands-on capability across Search (the core of this role), Performance Max for lead gen, Demand Gen, remarketing, keyword and negative keyword strategy, bidding strategy, and conversion tracking including offline conversion imports. You should have a view on when smart bidding is appropriate and when it isn't.
Meta Ads — prospecting, retargeting, Instant Forms vs landing page conversion, audience and creative strategy, budget scaling, CAPI and conversion tracking.
Landing Pages & Creative — you should be able to ship a landing page and a set of ad creatives without waiting on anyone else. Page builder, CMS or AI-assisted coding — we don't mind how. You don't need to be a specialist designer, but you do need to be capable.
GoHighLevel — strongly preferred. Pipelines, automations, follow-up sequences, and closing the loop from CRM back into the ad platforms.
GA4 & GTM — strong working knowledge. We want someone who understands data rather than reports it.
Ideal Candidate- 5–8 years of paid media experience with meaningful lead generation exposure
- Strong Google Ads and Meta Ads capability
- Strong working knowledge of GA4 and GTM
- Demonstrated ability to build landing pages and produce or direct creative
- CRM and marketing automation experience — GoHighLevel preferred
- Experience with offline conversion tracking and attribution
- Excellent written and spoken English
- Proactive, curious and accountable — you flag problems early rather than quietly working around them
- Reliable internet and backup power during load shedding, with consistent availability in agreed hours
- Experience with Australian, UK or US clients or agencies
What We Offer- AUD $500– $800 per month for 20–25 hours per week, paid monthly
- Fixed working days so your schedule is predictable
- Compensation reviewed at 6 and 12 months
- Clear path to full-time as capacity grows
- Real ownership of accounts, not just execution of someone else's plan
- Bonuses tied to client retention and key KPI's
- Direct road map to team lead within 1 year