About Sheikh, Osher & Scott CPAs & Advisors
Sheikh, Osher & Scott CPAs & Advisors is a Chicago-based, remote-first CPA firm serving nonprofits, Community Health Centers, FQHCs, grant-funded organizations, and growing businesses across the United States. We provide audit and assurance, tax, bookkeeping, and outsourced CFO services with a strong focus on accuracy, compliance, responsiveness, and direct partner involvement. As we continue expanding our digital presence and client reach, we are seeking a resource for the position of Google and Meta Ads Specialist.
Position: Google & Meta Ads Specialist
We are looking for a results-driven Google & Meta Ads Specialist who can plan, launch, manage, and optimize paid advertising campaigns focused on generating qualified leads for our accounting, audit, tax, and advisory services.
The ideal candidate understands performance marketing, conversion tracking, audience targeting, campaign optimization, and data-driven decision-making. Experience marketing professional services, B2B services, accounting, finance, healthcare, or nonprofit-related services will be an advantage.
Key Responsibilities
- Plan, build, manage, and optimize campaigns across Google Ads and Meta Ads.
- Manage Google Search, Display, Remarketing, and Performance Max campaigns where appropriate.
- Create and manage Facebook and Instagram lead-generation, conversion, and retargeting campaigns.
- Conduct keyword research, competitor research, audience research, and search-intent analysis.
- Develop campaign structures based on our services, target industries, geographic markets, and customer profiles.
- Write and test compelling ad copy, headlines, offers, calls-to-action, and creative concepts.
- Continuously optimize campaigns based on CPL, CPA, CTR, conversion rate, lead quality, and ROAS.
- Monitor search terms, negative keywords, bidding strategies, budgets, placements, and audience performance.
- Build and optimize retargeting and remarketing audiences.
- Set up and maintain accurate conversion tracking using Google Analytics 4, Google Tag Manager, Google Ads, and Meta Pixel/Conversions API.
- Work with the marketing and web teams to improve landing pages and conversion rates.
- Conduct A/B tests across ad copy, creatives, audiences, landing pages, and campaign strategies.
- Monitor daily and monthly advertising spend and allocate budgets toward the highest-performing campaigns.
- Identify opportunities to improve lead volume while reducing cost per qualified lead.
- Produce clear weekly and monthly performance reports with insights, recommendations, and next steps.
- Stay current with Google Ads, Meta Ads, platform policies, algorithm changes, and paid-media best practices.
Required Skills & Experience
- 2+ years of hands-on experience managing Google Ads and Meta Ads campaigns.
- Demonstrable experience generating leads through paid digital advertising.
- Strong understanding of Google Search Ads, keyword strategy, bidding, negative keywords, and conversion optimization.
- Strong working knowledge of Meta Ads Manager, audience targeting, retargeting, and campaign optimization.
- Experience with Google Analytics 4 and Google Tag Manager.
- Understanding of conversion tracking, attribution, funnels, and landing-page optimization.
- Ability to analyze campaign data and translate it into actionable decisions.
- Strong written English and advertising copywriting skills.
- Strong attention to detail and ability to independently manage multiple campaigns and budgets.
- Comfortable working with spreadsheets, dashboards, and performance reports.
Preferred Qualifications
- Google Ads certification.
- Meta Blueprint certification.
- Experience with Looker Studio or similar reporting tools.
- Experience with CRM and lead-tracking systems.
- Experience advertising professional services or B2B services.
- Prior experience with accounting, tax, audit, financial services, nonprofits, healthcare, or FQHC-related campaigns is a plus.
- Understanding of local and nationwide lead-generation strategies within the U.S. market.
What Success Looks Like
Success in this role means generating a consistent flow of qualified leads—not simply clicks or impressions. The specialist should be able to demonstrate which campaigns, keywords, audiences, creatives, and landing pages are contributing to leads and continuously improve performance based on measurable results.
Perks & Benefits
- Remote-first work environment
- Opportunity to work with a growing U.S.-based CPA and advisory firm
- High level of ownership over paid advertising strategy and execution
- Direct exposure to measurable business growth and lead-generation initiatives
- Opportunity to test new campaigns, audiences, creatives, and acquisition strategies
- Collaborative environment with marketing and leadership teams
- Opportunity to expand expertise in B2B and professional-services marketing
- Performance-focused culture where strong ideas and measurable results are valued
- Long-term growth opportunities based on performance and capabilities