Personal Brand Lead

We are looking for a Personal Brand Lead (London, UK / Remote considered)

About the company:

Our client is a fast-growing, founder-led advanced robotics and applied AI company headquartered in London, with additional offices in Boston (USA) and Vancouver (Canada). Founded in 2024, the company has grown to a team of 230+ world-class engineers, researchers, and industry veterans, and has raised $100M in founder-led capital to date. It is developing next-generation autonomous robots for industrial and service applications, with a rapidly expanding commercial pipeline spanning Fortune 500 partners across retail, automotive, logistics, and manufacturing. The company is currently preparing for a high-profile Series A round and is scaling its public presence accordingly.

On behalf of this client, we are hiring a Personal Brand Lead to build and manage the founder's personal brand as the company enters a pivotal growth phase.

Your responsibilities will include:

• Develop and execute a comprehensive personal brand strategy for the founder;
• Build and maintain strong relationships with media, journalists, and influencers;
• Secure interviews, features, and bylined articles in relevant media outlets;
• Oversee creation of content such as articles, social media posts, speeches, and thought leadership materials;
• Identify and arrange speaking opportunities at conferences, forums, and industry events;
• Prepare the founder for public appearances and media interactions;
• Monitor and manage the founder's public image and reputation;
• Lead social media strategy and ensure consistent, authentic messaging across platforms;
• Track performance metrics and adjust brand development strategies based on insights.

Requirements:

• More than 5 years of relevant experience managing the personal brand of a high-net-worth individual and/or public figure (e.g., personal brand manager, celebrity producer, agent, press officer, PR lead, or similar);
• Extensive network of Tier-1 and Tier-2 media contacts, event organizers, and bloggers (investor connections are a plus) across the tech, AI, and robotics sectors in the USA, UK, and Europe;
• Excellent interpersonal skills;
• English & Russian are required;
• Ability to perform well under pressure and tight deadlines.