PPC Account Executive

Company Overview

ROAST is a multi-award-winning independent performance media agency, founded in 2015. We proudly work with brands like Rightmove, Experian, and LEON, with one clear goal: to deliver better return on advertising spend (ROAS) than anyone else.

How do we do it? By combining both media intelligence and data science, along with constant experimentation, we create solutions that will drive the biggest impact.

But none of this works without exceptional people – which is why we put talent first, always. Training, progression, and opportunities to learn are baked into how we work. We want our people to feel happy, supported, and inspired.

Exceptional company culture isn’t an add-on at ROAST – it’s the engine. It powers everything: creativity, collaboration, retention, results. We’re proud of the culture we’ve built, because it’s authentic and intentional. Rooted in shared values, not just surface perks.

ROAST have created a place where people belong, grow, and do their best work – together. We have offices in London, New York and Cape Town and we are looking to expand our team in Cape Town, South Africa.

• PPC Account Executive
• Location: Hybrid working, V&A Waterfront, Cape Town
• Salary: R24k per month
• Experience: 1 year+

Fuel Your Passion for Performance Marketing

Paid media is one of the most dynamic channels in digital, and a great place to build real expertise quickly. At ROAST, we’re big on collaborative learning—sharing ideas, testing new approaches, and pushing performance forward.

As a PPC Account Executive, you’ll support Account Managers in running and improving paid media campaigns across a range of clients. You’ll take ownership of day-to-day account activity, from optimisation and analysis through to reporting and testing, helping to drive measurable results.

This is a hands-on role with plenty of scope to grow - ideal for someone who’s naturally analytical, proactive, and keen to keep learning.

Key Responsibilities

Campaign Management & Optimisation

• Support the implementation of paid media strategies across client accounts
• Manage and optimise campaigns across platforms (search and/or social)
• Conduct keyword research, build out campaigns, and refine targeting
• Write and test ad copy to improve performance
• Monitor budgets and ensure spend is on track
• Analyse performance and identify opportunities for improvement
• Run search query reports and expand keyword coverage
• Carry out bid adjustments and landing page reviews
• Proactively suggest and implement tests to drive results

Reporting & Analysis

• Produce regular (daily/weekly/monthly) performance reports
• Analyse trends and explain performance shifts against KPIs
• Support media planning from campaign briefs

Team & Delivery

• Support and guide junior team members
• Help ensure work is delivered accurately and on time
• Review outputs and maintain quality across accounts

New Business Support

• Assist with pitches and proposals when needed
• Support with research, draft copy, and presentation builds

About You

We don’t expect you to know everything, but you should bring:

• ~1+ year experience in Paid Search and/or Paid Social
• Strong analytical mindset and confidence working with data
• Solid MS skills, such as Excel and PowerPoint
• A proactive attitude and willingness to take ownership
• Ability to work in a fast-paced environment and learn quickly
• Strong written and verbal communication skills

Nice to have (but not essential):

• Experience across multiple platforms (e.g. Google Ads, Meta, etc.)
• Basic knowledge of tracking, tagging, or JavaScript
• Additional languages

Join a Team That Values Your Growth

At ROAST, we're committed to fostering a culture of continuous learning and development. We offer a supportive and collaborative environment where you can refine your skills and build a successful career in digital marketing.

• Location: Hybrid working both from home and our office on the V&A Waterfront
• Holidays: 21 days (pro rata), increasing with length of service, national holidays plus Christmas Eve and New Year’s Eve off

Benefits:

• Additional 2 weeks ‘work from anywhere in the world’
• Discounted wellbeing classes / membership
• Active company social life organised by a staff committee
• Opportunity for involvement in CSR and charity initiatives
• Personal development and training
• Opportunities to learn about other digital disciplines

Our hybrid-working model allows you some variety on your place of work, offering you the chance to work from home where possible. You will be expected to attend the office in line with our company policy. All staff liaise closely with their line manager to manage their time appropriately and according to their work and team requirements.

We are an equal opportunities employer.

At ROAST, we take pride in creating a diverse, equitable and inclusive environment where everyone is welcome and their contributions are valued. When we recruit, hire, train, promote or engage in any other employment practice, we are committed to being an inclusive employer regardless of race, religion, gender identity, sexual orientation, national origin, age, socioeconomic status, medical condition or disability, or any other protected status.

If you have a disability we would be happy to discuss reasonable adjustments to the job with you.

Please note that we will only accept applications from candidates who are legally entitled to work in South Africa.

Please beware of scams online or from individuals claiming to represent us. A ROAST employee will never solicit candidates through a non-Roast email address or phone number / WhatsApp. Please refuse any request that asks you to provide payment to participate in the hiring process.