PPC Specialist

We're adding to the team. FatCat is looking for a PPC Specialist to own paid media next to our current pro and pitch in on SEO and SEM as needed. You will run Google Ads and Meta campaigns that drive booked appointments and qualified leads for our contractor clients, and you will help round out the broader search game plan when the work calls for it. This is a hands-on role for someone who lives in the platforms, loves the numbers, and gets fired up when a campaign starts crushing its cost per lead. What You Will Do Build, launch, and manage Google Ads, Bing Ads and Meta campaigns across multiple home improvement clients Own the full PPC lifecycle: keyword research, ad copy, audience targeting, bid strategy, budget pacing, and landing page recommendations Track and report on performance using GA4, GTM, WhatConverts, and CallRail, tying spend directly to leads and revenue Run ongoing optimization: A/B testing, negative keyword cleanup, search term mining, and conversion tracking audits Support SEO and SEM efforts as needed, including on-page recommendations, technical fixes, content briefs, and local search work Contribute to our AI visibility playbook, helping clients show up in ChatGPT, Perplexity, and Google AI results (we use Rankscale and Profound, and we will teach you the system) Collaborate with account managers, designers, and our web team to keep campaigns and landing pages aligned Stay ahead of platform changes, new ad formats, and shifts in how search works