PPC Specialist - Hybrid

Company Description Full Out Media is a full-service digital marketing agency focused on helping businesses of all sizes grow and succeed online through data-driven strategies and creative campaigns. With over 8 years of experience, the agency specializes in driving visibility, traffic, and conversions while building long-term partnerships based on performance and innovation. Full Out Media offers a broad range of services, including PPC across major platforms, email marketing and automation, SEO, retail media campaigns, digital consultancy, and web and graphic design. Team members work in a results-oriented environment where innovation, measurable impact, and client success are central to daily operations.

Role Description The PPC Specialist is a full-time, hybrid role based in Bucharest, Romania. This role is responsible for planning, setting up, and optimizing pay-per-click campaigns across platforms such as Google Ads, Facebook Ads, Instagram Ads, YouTube Ads, LinkedIn Ads and ChatGPT Ads. Day-to-day activities include keyword research, audience targeting, bid and budget management, performance monitoring, and continuous improvement of campaigns to maximize ROI. The PPC Specialist will analyze web and campaign data, prepare performance reports, and collaborate closely with account managers, creatives, and other digital marketing professionals to align PPC strategies with client objectives. The role also involves testing new ad formats and strategies, staying current with platform updates and best practices, and contributing to broader digital marketing initiatives.

Qualifications

• Strong digital advertising skills, including PPC and broader Digital Marketing and Online Marketing competencies.
• Experience with Social Media Marketing across platforms such as Facebook, Instagram, YouTube, and LinkedIn.
• Proficiency in Web Analytics tools (e.g., Google Analytics, platform-specific dashboards) for tracking performance and optimizing campaigns.
• Excellent Communication skills for collaborating with internal teams and presenting campaign results to clients.
• Proven experience managing and optimizing PPC campaigns for measurable performance outcomes.
• Ability to work on-site in Bucharest, Romania, in a fast-paced, data-driven environment.
• Strong analytical and problem-solving skills, with attention to detail and accuracy in reporting.
• Familiarity with SEO, conversion rate optimization, and landing page best practices is an advantage.
• Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.
• Commitment to inclusive, respectful teamwork and continuous learning in the evolving digital landscape.