PR Account Director

PR Account Director I'm Interested! Join Archetype At Archetype, you help clients think bigger, go further, and achieve more. With over 40 years of experience and 21 offices worldwide, you join a team of 650+ creative individuals turning ambitions into success. Our people are the heart of our achievements. Whether you're starting out or a seasoned pro, if you take pride in your work and have bold ambitions, Archetype might be the place for you. You are a creative thinker, problem solver and storyteller. You thrive in a high-standard environment, where curiosity is encouraged, ambition celebrated and kindness valued. As a self-motivated storyteller, you break new ground with strategic, creative campaigns. We are committed to diversity, equity, and inclusion. Your unique ideas and perspectives help us do our best work and make a difference in the world. About You You are a seasoned communications consultant, trusted advisor and respected by your teams. As a PR Account Director you lead earned and integrated communications programs for some of the world’s most exciting B2B and B2C technology brands like Shopify, Mailchimp, Jabra and Ericsson. In this role, you will be responsible for providing senior strategic counsel across complex, multi-stakeholder PR accounts, leading high-performing teams, and ensuring excellence in the planning and execution of integrated campaigns across media relations, thought leadership and content development. You’ll bring strong knowledge of the Australian media landscape, a clear understanding of what drives local news and relevance, and the ability to develop sharp, effective communications plans. You are commercially aware, solutions-focused and confident in building strong long-term client relationships. What You Do You serve as the strategic lead and senior advisor to clients, building trusted relationships with senior stakeholders. You lead the development and execution of integrated communications strategies ensuring alignment with client business objectives. You oversee multiple account teams, ensuring high quality delivery, strong team performance across your portfolio and operational discipline. You actively drive organic growth within your portfolio and actively contribute to new business development including pitch leadership and proposal strategy. You mentor and coach senior team members, fostering a culture of accountability, collaboration and high performance. You stay ahead of industry trends and translate insight into innovative thinking that strengthens client strategies. You manage complex stakeholder environments and act as an escalation point for client issues, ensuring swift resolution and long-term relationship stability. What You Offer At least 6-8 years of agency or in-house experience in communications consulting, preferably with a strong track record in corporate and technology sectors. A collaborative mindset and proactive mindset with a strong ability to inspire confidence in both clients' and teams. Proven experience leading senior client relationships and manage large, complex accounts and campaigns Deep understanding of the Australian media landscape with strong relationships and a strategic approach to earned media. A mindset rooted in curiosity and continuous improvement – you ask great questions and seek smarter ways of working. Not essential, but advantageous: an established network within the Australian technology and corporate landscape, with experience using relationships to help uncover new opportunities. Why Archetype At Archetype, we believe the best work attracts the best clients and builds the best people. You will work alongside ambitious, high-calibre colleagues who push one another to raise the bar. We create the environment and opportunity for you to grow your craft, take ownership of your work and accelerate your career. Opportunity to work with colleagues from 21 offices worldwide, gaining diverse perspectives and experiences. Part of an organisation that prioritises diversity, equity, and inclusion, ensuring a welcoming and inclusive workplace for all. Access to ongoing learning and development opportunities to enhance your skills and grow your career. A team that values curiosity, ambition, and kindness fostering a supportive and inspiring work environment. Take advantage of your duvet days for those moments when you need a spontaneous break to rest and rejuvenate. Annual leave starts at 20 days, increasing to 25 days after your first year. Enjoy the flexibility to work from home and participate in Archetype's work-from-anywhere program (up to 4 weeks a year!) Days in lieu when you go above and beyond. A $200 wellness benefit to support your physical and mental wellbeing. $300 home office allowance to help you create a workspace that works for you. Monthly contributions toward your internet and phone bills. Department Public Relations Locations Sydney Remote status Hybrid Employment type Full-time About Archetype We offer a unique working environment that encourages people to try new things without fear of failure. We work flexibly, we’re agile, and we’re not afraid to experiment