PR & Brand Manager (f/m/x) - remote

As our PR & Brand Manager (Maternity Cover), you’ll own the day-to-day relationship with our PR agencies across six markets, drive pan-European PR coordination across all our markets, and lead our brand tracking and PR research initiatives. Reporting to our Lead Brand Communications, you’ll be the go-to person for PR excellence, working cross-functionally with Marketing, Supply, Data and other teams to bring refurbed’s brand story to life across Europe.

This is a fixed-term, 18-month contract covering a maternity leave.

WHO YOU ARE:

• You have 2-4 years of experience in PR, communications or brand roles, including experience owning relationships with PR agencies or external partners across multiple markets.
• You have highly professional written and spoken English, plus fluency in another major European language (Swedish is a strong plus, given the content and market responsibilities of this role).
• You can be based remotely anywhere in Europe; occasional travel to our markets and events is part of the role. Our Vienna HQ is available if you’d prefer to be based there.
• You take ownership end-to-end: you’re used to running a project or subarea on your own, and you don’t wait to be told what’s next — you spot gaps, improve ways of working, and raise the quality of what’s around you.
• You build strong cross-functional relationships; people come to you for PR and brand input because they trust your judgment and expertise.
• You’re highly organized and comfortable juggling multiple markets, agencies and stakeholders without losing sight of deadlines.
• You have a strong feel for written language and tone, and experience translating data and company priorities into external-facing stories.
• You have experience working with AI tools and are open to learning more about implementing AI into your daily work
• You’re passionate about sustainability, innovation and creating real impact.

WHAT YOU'LL DO:

PR Agency & Market Management:

• Own the day-to-day relationship with PR agencies across SE, DK, FI, IE, BE and NL, including briefing, approving PR materials, developing local angles and following up on performance/KPIs.
• Act as the main internal point of contact for these markets, ensuring agencies have the information, data and materials they need.

Pan-European PR Coordination:

• Own and host the monthly editorial meeting across 16 PR agencies/markets, including agenda, preparation, follow-up and continuous improvement of the format.
• Drive cross-market sharing of PR ideas, opportunities and best practices.
• Manage the press pages across all markets, ensuring the latest press releases and relevant content are published and kept up to date.

Data, Research & Brand Tracking:

• Source and analyse internal data for PR stories, identify relevant trends and coordinate internal data validation.
• Own the refurbed brand tracker, including planning waves, managing research, setting up surveys and reporting results.
• Manage PR consumer studies across markets, coordinating agency input, developing and delivering results and insights.

Content & Language Support:

• Proofread and adapt content for Performance Marketing, CRM and other teams.
• Review and approve UGC/performance content.

Events & Activations:

• Plan and manage PR and influencer events, including concept, budget, agency coordination, internal stakeholders, products and logistics.
• Represent refurbed at events, including presentations/keynotes, and manage post-event reporting.

PR Project & Stakeholder Management:

• Manage PR projects from idea to execution, translating company priorities, data and initiatives into relevant external communications.
• Coordinate across PR agencies and internal teams including Marketing, Supply, Data and other stakeholders to ensure effective execution.