PR Manager

Who We Are At Momentum Financial Services Group, we help people move forward by reimagining how money works for those who need it most. With more than 40 years of experience, we’re the team behind Money Mart—Canada’s largest non-bank branch network—and a leader in financial solutions for underserved communities. From short-term loans to money transfers and prepaid cards, we power the products, technology, and operations that connect over a million customers a year to the money they need, when they need it. At MFSG, we come together across teams and departments to create something bigger than ourselves: solutions that remove barriers and give people access to money they might not get anywhere else. Whether you're solving problems, building systems, or shaping strategy, your work fuels real support for real people. We’ve Got You Covered Compensation Philosophy: Our strategy is simple—we aim to match the market. We regularly review industry standards to ensure our total rewards package is competitive and fair. This commitment helps us attract and retain talented individuals who share our purpose. Discretionary Annual Bonus: Enjoy the opportunity for a discretionary bonus based on individual performance and company success. Comprehensive Benefits: Our benefits include health and dental plans with 100% of the premiums covered. We also offer an Employee Assistance Program to support your mental well-being and provide resources for personal challenges. Retirement Plans: Plan for your future with our robust retirement savings options, ensuring you’re set for the long haul. Hybrid Work Environment: Experience the best of both worlds with our hybrid work model, allowing you to balance remote work with in-office. When you're at our corporate head office, enjoy a relaxed and collaborative environment featuring breakout rooms for brainstorming and unwinding, plus a variety of snacks to keep you energized throughout the day. Perks and Rewards: Enjoy reimbursement for tuition assistance and professional development, discounts through Perkopolis and participate in our rewards and recognition programs to celebrate your contributions. The Job: Lead Money Mart's public relations and external communications strategy to strengthen brand reputation, increase share of voice, and position Money Mart and its leaders as trusted voices in financial services. This role is responsible for developing compelling brand narratives, managing media and agency relationships, leading executive thought leadership, and driving earned media opportunities that support business growth and reputation. What You'll Do Strategy & Execution Own Money Mart's national public relations strategy and annual communications calendar in partnership with the external PR agency. Lead the day-to-day management of the PR agency, providing strategic direction, creative feedback, approvals, and project management to ensure successful campaign execution. Develop integrated communications plans and a proactive press calendar aligned with business milestones, product launches, seasonal campaigns, research initiatives, and industry trends. Identify opportunities to increase Money Mart's share of voice through timely, relevant, and newsworthy storytelling. Coordinate cross-functional stakeholders and approvals to support media opportunities, communications initiatives, conferences, and speaking engagements. Support issues management and reputation communications in partnership with internal stakeholders, Legal, Compliance, and the external PR agency. Press Releases, Content & Thought Leadership Collaborate with the PR agency to develop press releases, media materials, executive messaging, communication plans, and other external communications. Partner with executive leadership to build their external profiles through thought leadership, LinkedIn content, speaking opportunities, and strategic communications. Develop thought leadership articles, blog content, opinion pieces, and executive communications that reinforce Money Mart's brand narrative, strengthen executive visibility, and support the company's public relations strategy across owned and earned channels. Identify opportunities to leverage customer stories, proprietary research, and business insights to create compelling communications that support brand awareness and reputation. Media Relations, Speaking Opportunities & Awards Identify and secure speaking engagements, conference opportunities, industry panels, and executive profile opportunities aligned with business priorities. Prepare executives for media interviews, conferences, and speaking engagements by developing briefing documents, key messages, Q&A materials, and communications counsel. Research, identify and manage award submissions and recognition programs that strengthen Money Mart's corporate reputation, executive visibility, and employer brand. Coordinate internal stakeholders to gather business insights, approvals, and supporting information required for communications initiatives. Performance & Growth Manage the public relations budget and agency relationships. Measure and report on earned media performance, including media coverage, impressions, reach, sentiment, share of voice, and executive visibility. Analyze communications performance and recommend optimizations to improve awareness, reputation, and engagement. Monitor competitor communications, industry trends, and cultural conversations to identify opportunities and emerging risks. Ensure all external communications align with brand standards, regulatory requirements, and corporate messaging. How You Will Make an Impact Strong expertise in public relations, corporate communications, and media relations, with experience developing integrated communications strategies and managing agency partners. Exceptional writing and storytelling skills, with demonstrated experience developing press releases, executive communications, speeches, blog articles, thought leadership content, award submissions, and media materials that support brand reputation and strategic communications objectives. Strong executive communication and stakeholder management skills, with experience partnering directly with senior leaders to provide strategic communications counsel, develop executive messaging, manage approvals, coordinate communications initiatives, and support media and speaking opportunities. Proven ability to build and maintain relationships with journalists, media outlets, and industry stakeholders while securing meaningful earned media coverage. Experience supporting executive thought leadership through LinkedIn content, speaking engagements, media interviews, and strategic communications planning. Strong understanding of reputation management, issues communications, and crisis response within a regulated or customer-facing industry. Experience measuring communications performance using media monitoring and reporting platforms such as Meltwater, Cision, or similar tools. Highly organized with exceptional project management skills and the ability to manage multiple priorities, deadlines, and stakeholders simultaneously. Strong business acumen with the ability to identify compelling stories that support organizational objectives. Comfortable leveraging AI and emerging technologies to improve research, writing, workflow efficiency, and communications planning. What You Bring Experience & Skills 5-8+ years of experience in public relations, corporate communications or brand communications. Background in a specialization in the financial services industry (Desired) Education ( Required) Bachelor’s degree in one of the following fields (or a closely related discipline): Communications Marketing Public Relations Journalism (Desired) Master’s degree in Communications, Business, or a related field Please note: The salary range for this position is between C$ 105,000.00 - C$ 120,000.00 About MFSG – Our Commitment to Responsible Innovation At MFSG, we are committed to building innovative solutions grounded in ethical, transparent, and responsible use of data and technology. Aligned with the principles outlined in Canada’s Artificial Intelligence and Data Act (AIDA), we take a proactive approach to ensuring that any AI or data-driven systems we use are safe, fair, and accountable. This posting is for a current position within our organization, offering the opportunity to contribute to meaningful, responsible innovation that supports our employees, clients, and communities. We prioritize strong data governance, clear communication around how systems work, and safeguards that reduce risks and protect individuals. Our focus is on developing tools and processes that promote equity, reliability, and trust, supported by ongoing monitoring and continuous improvement. Joining MFSG means contributing to a future-focused organization that values both innovation and integrity, where your work helps shape solutions that responsibly support our employees, clients, and communities. About MFSG – Our Commitment to Responsible Innovation At MFSG, we are committed to building innovative solutions grounded in ethical, transparent, and responsible use of data and technology. Aligned with the principles outlined in Canada’s Artificial Intelligence and Data Act (AIDA), we take a proactive approach to ensuring that any AI or data-driven systems we use are safe, fair, and accountable. This posting is for a current position within our organization, offering the opportunity to contribute to meaningful, responsible innovation that supports our employees, clients, and communities. We prioritize strong data governance, clear communication around how systems work, and safeguards that reduce risks and protect individuals. Our focus is on developing tools and processes that promote equity, reliability, and trust, supported by ongoing monitoring and continuous improvement. Joining MFSG means contributing to a future-focused organization that values both innovation and integrity, where your work helps shape solutions that responsibly support our employees, clients, and communities.