PR & Media Relations Specialist

Role Description

This is a role for a PR & Media Relations Specialist remotely. The role involves creating and distributing press releases, managing media relations, and fostering meaningful public relations. Daily tasks include developing strategic communication plans, maintaining relationships with media professionals, and improving brand visibility through targeted PR activities. While primarily based in Dubai, the role offers flexibility with remote work opportunities.

Responsibilities:

• Develop and execute PR strategies aligned with brand goals
• Build and maintain relationships with media, press, and influencers
• Coordinate press releases, media coverage, and brand features
• Identify PR opportunities, partnerships, and collaborations
• Monitor media performance and track brand exposure
• Ensure consistent brand messaging across all communications
• Develop and create content that attractive and follow the current fashion trend

Qualifications

• Strong expertise in PR and Media Relations to craft and distribute impactful communications to targeted audiences
• Proficiency in Public Relations and Strategic Communications to shape brand narratives and influence public perception effectively
• Excellent Communication skills, both written and verbal, essential for engaging with stakeholders and building meaningful connections
• Organizational skills to manage multiple tasks and deadlines efficiently
• Bachelor’s degree in communications, Journalism, Public Relations, or a related field
• Knowledge of the fashion or apparel industry is a plus
• Strong network within Dubai media and press
• Arabic speaker preferred
• Self-driven, organized, and able to work independently
• Experience working remotely is an advantage