Practice Marketing Manager

About Us

Marketing Manager, Patient Acquistion

The Impact you will make:

As the Marketing Manager, Patient Acquisition, you’ll build and optimize practice-level marketing strategies that generate qualified leads, increase booked appointments, and help Imagen practices grow while delivering an outstanding patient experience.

What We Offer:

• Competitive pay including yearly bonus.
• Benefit package including medical, dental, vision, mental health, and pet care.
• Matching 401K.
• Holidays and generous PTO.
• Opportunities for development and growth.

*** Ability to be in office 2-3 days weekly in the Scottsdale Support Center is highly preferred***

Responsibilities

What You'll Do

• Build and oversee practice-level marketing strategies that increase qualified leads, booked appointments, and new-patient volume.
• Evaluate growth opportunities using market conditions, competition, patient demand, practice capacity, and historical performance.
• Partner with practice leaders and internal teams to align marketing initiatives with business goals.
• Manage agency partners and optimize campaigns across Google Ads, Meta Ads, and other paid media channels.
• Monitor budgets, ROI, patient acquisition costs, and conversion performance to improve marketing investments.
• Identify opportunities across the patient journey, from digital discovery through appointment booking.
• Complete additional responsibilities as needed to support marketing strategy and practice growth.

Qualifications

Required Qualifications

• Bachelor’s degree in Marketing, Business Administration, or a related field.
• 4+ years of experience in digital marketing, performance marketing, or multi-location marketing.
• Strong working knowledge of Google Ads, Meta Ads, digital advertising strategy, and campaign optimization.
• Demonstrated ability to analyze performance, manage budgets, and evaluate ROI and patient or customer acquisition costs.
• Experience managing external marketing agencies or advertising partners.
• Familiarity with SEO, local SEO, Google Business Profiles, website performance, and online reputation management.
• Experience with marketing reporting platforms, CRM systems, call tracking, and appointment conversion analytics.

Preferred Qualifications

• Experience in dental, healthcare, or another patient-focused industry.
• Experience with call-tracking platforms such as CallRail, Liine, or similar tools.
• Familiarity with healthcare directories and dental or healthcare back-office software.

Our Mission:

At Imagen Dental Partners, we’re building a thriving community of technology-driven, patient-focused professionals. Our mission is simple: to elevate dental care through excellence, collaboration, and innovation.

We believe success starts with people. That’s why we invest heavily in career growth, continuing education, and a supportive culture where top talent can make an impact and grow at an accelerated pace.

Our commitment to inclusion is woven into the core of who we are. We believe that we are strongest when we embrace the voices of our team members, patients, partners, and the communities we serve.

We are committed to providing equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, gender (including pregnancy), sexual orientation, gender identity, national origin, age, disability, genetic information, marital status, amnesty, status as a covered veteran, or any other class protected by federal, state, and local laws.