Principal Marketo Consultant (Adobe Practice)

We are seeking an experienced Adobe Marketo Consultant to lead the design, implementation, and optimization of marketing automation solutions using Adobe Marketo Engage. The successful candidate will manage complex marketing projects, ensure seamless integrations, and drive digital marketing initiatives that support business growth. This role requires deep expertise in Marketo, Campaign Classic, and Campaign Ops and strong leadership and strategic direction in data governance, campaign execution, and system performance. The ideal candidate is a results-driven professional with a proven track record in large-scale Marketo implementations, data migration, and advanced marketing strategies. A passion for marketing automation, technical excellence, and a commitment to continuous improvement are key to success in this role. Key Responsibilities: • Lead the design and implementation of complex marketing automation solutions using Adobe Marketo Engage. • Oversee the integration of Campaign Classic and Campaign Ops, ensuring seamless marketing operations. • Manage all technical aspects of Marketo, including database optimization, lead management, and platform scalability. • Architect and implement Marketo integrations with other enterprise systems such as CRM, analytics, and content management platforms. • Collaborate with cross-functional teams to develop and execute data-driven marketing campaigns, driving business growth. • Provide strategic leadership in data governance initiatives, ensuring compliance and data integrity. • Analyze marketing data to generate insights that inform decision-making and enhance campaign performance. • Conduct regular audits of Marketo systems, identifying and addressing issues while ensuring best practices in marketing automation. • Create custom, use-case based Marketo system training and enablement programs . • Mentor junior team members, fostering knowledge-sharing and professional development. • Stay updated with the latest industry trends and technologies, driving innovation in marketing automation strategies. Skills and Qualifications: • 10+ years of marketing automation experience, focusing on Adobe Marketo Engage. • Strong expertise in Campaign Classic, Campaign Ops, and data governance best practices. • Proven track record in managing and optimizing large-scale Marketo implementations, including complex integrations and global instance consolidations. • Experience in lead management, segmentation, lead scoring, nurturing programs, and email marketing best practices. • Expertise with Marketo Measure (formerly Bizible ), including general configuration & setup, custom CRM/Marketo integration, channel and stage mapping, touchpoint creation, attribution modeling, processing times and queues , and general best practices . • Excellent analytical and problem-solving skills, with the ability to identify marketing trends and enhance campaign effectiveness. • Strong communication, collaboration, and leadership abilities ; capable of working with stakeholders at all levels. • Bachelor's degree in Marketing or a related field. • Adobe Certified Professional - Marketo Engage required. *Please note this position is not eligible for any sort of sponsorship/Visas, ect. Preferred Qualifications: • Experience with CRM platforms (Salesforce), multi-touch attribution models, and enterprise-level campaign strategies. • Experience with the development and implementation of email and landing page template updates and content creation within Marketo Engage. • Experience with API, Velocity Scripting, and custom integrations, across Marketo Engage. • Proven ability to manage data migration between Marketo and enterprise systems, ensuring seamless integration and data accuracy. • Knowledge of the broader MarTech ecosystem and experience with digital marketing strategies. Primary Location City/State: Homebased - Conway, Arkansas Additional Locations (if applicable): Acxiom is an equal opportunity employer, including disability and protected veteran status (EOE/Vet/Disabled) and does not discriminate in recruiting, hiring, training, promotion or other employment of associates or the awarding of subcontracts because of a person's race, color, sex, age, religion, national origin, protected veteran, military status, physical or mental disability, sexual orientation, gender identity or expression, genetics or other protected status. Attention California Applicants: Please see our CCPA/CPRA Privacy Act notice here . Attention Colorado, California, Connecticut, Maryland, Nevada, New Jersey, New York City , Ohio, Rhode Island, and Washington Applicants: This position is not located in the aforementioned locations but applications for remote work may be considered. For information about this role under state or local equal pay or pay transparency laws, please contact [email protected] .