Product Lead (CRM & BI) – Regulated iGaming

Department: Product Reports To: CPO / Business Lead Employment Type: Full-time Working Model: Fully Remote Working Hours: Monday–Friday, 09:00–18:00 Salary: USD 6,000–10,000/month ( based on the candidate's experience and capabilities) Nationality: Taiwanese / Chinese Language: Fluent Mandarin Chinese and English Position Overview We are looking for a senior Product professional with strong experience across CRM, Player Lifecycle, BI / Data Products, Data Governance, and regulated product environments. This role will own the strategy, roadmap, development, and delivery of CRM, BI, Player Lifecycle, and related core platform capabilities. The successful candidate will work closely with Engineering, Data, Operations, Compliance, Risk, AML, Security, and other cross-functional teams to build scalable, data-driven, compliant, and auditable product capabilities. Most importantly, we are looking for someone who has actually built or led CRM and BI/Data products from 01 or 1N, rather than simply using existing CRM, marketing automation, or BI tools. Key Responsibilities 1. Product Strategy & Roadmap Define the product vision, strategy, and roadmap for CRM, BI, Player Lifecycle, and related core platform products. Translate business and user needs into measurable product objectives, PRDs, priorities, and delivery plans. Balance business growth, compliance requirements, data infrastructure, user experience, operational efficiency, and technical debt. Own the full product lifecycle from research and requirements through design, development, testing, launch, monitoring, and optimization. 2. CRM & Player Lifecycle Products Own and develop CRM and lifecycle capabilities including: Player Segmentation & Tagging Lifecycle Management Event Triggers & Journey Automation Multi-channel Messaging Frequency Caps & Suppression Rules Preference & Consent Management Campaign / Incentive Configuration Experimentation & Attribution CRM / Operations Backend Build CRM capabilities that improve player lifecycle management and operational efficiency while ensuring appropriate controls for restricted, high-risk, self-excluded, cooling-off, or otherwise protected users. 3. BI, Data Products & Data Governance Lead the development of BI and Data Product capabilities across business, product, operations, compliance, risk, finance, and customer service. Define core business metrics, metric definitions, dashboards, and reporting frameworks. Drive event tracking, data models, data lineage, permissions, data quality, and governance. Build reusable and traceable self-service BI / analytics capabilities. Work closely with Data Engineers, Analysts, and Engineering teams to improve data accuracy, completeness, consistency, accessibility, and usability. 4. Compliance, Responsible Gaming & Risk Work closely with Compliance, Legal, AML, Risk, Security, and Customer Service teams to translate regulatory and internal requirements into product capabilities. Support product controls involving KYC, account restrictions, player risk segmentation, self-exclusion, cooling-off periods, Responsible Gaming, payment/transaction monitoring, and audit trails. Ensure critical controls and workflows are configurable, monitorable, traceable, and auditable. Support impact assessment and product remediation in response to regulatory changes, audit findings, data-quality incidents, or significant risk events. 5. Core Platform & Cross-functional Delivery Support or own platform capabilities involving accounts and identity, wallets, payments, gaming/content integrations, customer service, and operational back-office systems. Lead Product Managers, Product Operations, or cross-functional project teams. Collaborate with Engineering, Design, Data, QA, Operations, Compliance, Risk, Security, Finance, and Commercial teams. Manage complex cross-system dependencies and drive end-to-end product delivery. Clearly communicate product strategy, data insights, progress, dependencies, and risks to management. Job Requirements -5+ years of Product Management experience within Internet, Platform, Transaction, Data Product, iGaming, or other regulated environments. -At least 2 years of experience owning a complex product domain, core platform, or product team. -Hands-on experience building CRM / Player Lifecycle / Marketing Automation products. -Hands-on experience with BI / Data Products, metrics, data models, dashboards, or Data Governance. -Must have actually built or led CRM and BI/Data product capabilities, rather than simply operating existing tools. -Proven ability to independently own Product Strategy, PRDs, Roadmaps, requirement breakdown, metrics, and end-to-end product delivery. -Experience translating compliance, risk, privacy, or internal policies into product workflows, controls, permissions, and data requirements. -Strong data and analytical capabilities, with experience in SQL, Data Visualization, experimentation, or close collaboration with Data teams. -Strong leadership and cross-functional stakeholder management skills. -Experience within iGaming or another regulated industry. -Fluent Mandarin Chinese and English, with the ability to independently prepare product documentation, analysis, and management presentations in both languages. Highly Preferred Experience Regulated iGaming product experience CRM Platform / Marketing Automation CDP / Player Lifecycle BI / Self-service Analytics Metrics / Data Governance / Data Quality KYC / AML / Risk Control Responsible Gaming Player Protection / Consent Management Multi-market / Multi-language platforms International or cross-cultural product teams Key Hiring Focus We are specifically looking for a Senior Product professional who has genuinely built CRM + BI/Data Products from 01 or 1N. Candidates should be able to clearly explain their direct ownership and contribution in areas such as: CRM / Lifecycle: Segmentation, Player Tagging, Journey Automation, Event Triggers, Frequency Control, Consent Management, Suppression Rules, Experimentation, and Attribution. BI / Data: Metrics, Tracking, Data Models, Dashboards, Data Quality, Permissions, Data Governance, and Self-service Analytics. Compliance: Ability to translate regulatory, Responsible Gaming, player protection, risk, and compliance requirements into actual product capabilities and controls. Industry: Experience within iGaming or another regulated industry, with regulated iGaming experience highly preferred.