Product Line Manager - Creatine

The Company RAW Nutrition and BUM Energy are led by entrepreneur Dr. Domenic Iacovone, six-time Mr. Olympia Champion Chris Bumstead, and renowned bodybuilding coach Matt Jansen. RAW Nutrition has been recognized as the #1 fastest-growing sports nutrition company by Inc. 5000 and recently named Brand of the Year by both GNC and The Vitamin Shoppe. Since its inception in 2019, every RAW Nutrition product has been made with premium, clean ingredients, free from unnecessary fillers and additives. RAW proudly carries the Informed-Sport certification, a mark of excellence that ensures our products are rigorously tested for prohibited substances and meet the highest standards of quality and safety. We are a team of athletes, creators, and innovators driven by authenticity and the relentless pursuit of being better. Whether you’re behind the barbell, behind the camera, or behind the keyboard, you’ll be joining a culture that values grit, growth, and excellence. Role Overview This Product Line Manager is a key operator in scaling our RAW Creatine portfolio. This role owns the execution and evolution of a key building block in our company, turning category strategy into winning products, clear consumer narratives, and disciplined go-to-market execution. You will operate with urgency, commercial rigor, and a challenger mindset in this hyper-competitive category. Experience scaling a brand in the creatine space or similar category is a must. This is not a passive coordination role. We are looking for a builder who can manage complexity, create clarity, and push products from concept to shelf with speed and precision. What You'll Do Strategy, Insight & Innovation Translate category strategy into a focused, long-term product roadmap that prioritizes growth, margin, and consumer relevance. Define clear target consumer segments and use cases for innovation, grounding new product development in unmet needs, performance benefits, and commercial opportunity. Help lead product ideation and concept generation, translating consumer insight, brand strategy, and business objectives into viable innovation pipelines. Actively monitor market trends, competitive launches, and consumer behavior to identify whitespace opportunities, portfolio gaps, and emerging marketing shifts. Product Storytelling & Go-to-Market Build sharp, consumer-facing product stories that clearly articulate functional benefits and product benefits to cut through crowded creatine shelves. Partner with the GM to design and execute go-to-market strategies for new product launches, ensuring speed, alignment, and commercial readiness. Evaluate and size business opportunities to prioritize innovation and renovation launches based on revenue potential, margin accretion, and strategic fit. Set channel priorities by consumer segment, ensuring the right flavors, pack configurations, ingredient mix, pricing, and messaging are deployed across channels to maximize velocity and profitability. Portfolio Performance & Margin Management Continuously track and report on portfolio performance using market and internal data, flagging issues early and translating insight into corrective action. Help build promotional calendars and develop channel-specific plans that balance brand impact, velocity, and margin. Work cross-functionally with Innovation, Finance, Ops, Commercial and Supply Chain to improve CM1, and drive contribution margin growth. Actively manage portfolio complexity by identifying underperforming or redundant SKUs and leading rationalization efforts to improve focus, efficiency, and profitability. Improve category and product line margins by shaping assortments toward margin-accretive SKUs and disciplined pricing, trade, and mix decisions. Execution & Cross-Functional Leadership Serve as the project management backbone for creatine product line, driving timelines, decision-making, and accountability across teams. Qualifications 5+ years of experience in product management, brand management, or category management within CPG or high-velocity consumer brands. Proven strength in project management, with a track record of delivering complex initiatives on time and at pace. Strong commercial instincts with the ability to connect consumer insight to P&L impact. Experience supporting or leading multi-channel product launches. Comfortable operating in fast-moving, ambiguous environments where priorities evolve quickly. Operates with a growth mindset: tests, learns, iterates quickly, and uses wins and failures to drive better personal and commercial outcomes. Highly analytical; cuts through noise, pressure-tests assumptions, and turns insight into decisive action. Required: Experience in sports nutrition, creatine, snacks, functional nutrition, or performance-driven categories. What Success Looks Like Product roadmaps that are decisive, prioritized, and aligned to company goals and growth objectives. Launches that move fast, hit the mark, drive velocity and grow share. Tangible margin improvement driven by smarter portfolio, pricing and promotional decisions. Our Leadership Principles Speed without sacrificing quality. Data beats opinions. Ownership beats excuses. Testing beats assumptions. Accountability is non-negotiable. Every problem has an owner. We do what's best for the client. We are builders, not caretakers. We hire adults who don't need to be managed. Benefits & Compensation Compensation: The base salary range for this position begins at $125,000 per year; final salary offer based on experience and skillset. Bonus: Annual bonus potential tied to employee performance. Insurance & Wellness: Comprehensive medical, dental, and vision benefits, plus savings plans. Retirement Savings: Plan for your future with a 401(k) savings plan featuring a company match. Flexible Time Off: Take the time you need with a flex PTO plan, sick time, and paid holidays. Extra Perks: Monthly stipend to spend on our products and gear, access to the RAW Athletic Clubs in Port St. Lucie and Stuart, FL, and discounts on our family of brands. #LI-Remote