Product Manager, Commercial Growth

Product Manager, Commercial Growth Own the product journeys that drive direct bookings, loyalty adoption, and marketplace revenue at Bob W. WORK WITH BOB W About Bob W Bob W is your friend in town — taking the guesswork out of travel with stays that feel personal, local, and effortless, while delivering the comfort and consistency of a great hotel. Our mission is to provide an authentic 5-star experience to every single guest at scale, while leading the world’s transition to sustainable hospitality. We operate 2,000+ apartments across Europe and are scaling fast, with ambitious plans to more than double our footprint by the end of 2027. Our Product & Engineering team sits at the heart of that growth, building the guest journeys, internal tools, automations, and integrations that turn a complex hospitality operation into an experience that feels effortless for guests and efficient for Bob W to run at scale. The Role Bob W is looking for a commercially minded Product Manager to grow direct bookings, loyalty adoption, and marketplace revenue. You will own product initiatives across three high-impact commercial areas: website experience and conversion, our services marketplace, and loyalty programme. You will own the product journeys that convert visitors into guests, guests into members, and stays into additional revenue. This is a role for someone who combines strong product judgement, sharp UX thinking, data fluency, and a clear commercial mindset. You should be comfortable turning ambiguity into structure and motivated by seeing your work move real business metrics. The role sits in Product and works closely with Engineering and Commercial teams. Job Level: IC3 - IC4 Learn more about our career development framework here . In this role, you will: Own the product roadmap for your area and the day-to-day execution. Drive direct revenue growth by optimising website booking conversion and turning users into guests. Grow Inner Circle adoption and contribution to repeat behaviour by improving the digital loyalty experience - including signup, member recognition, life cycle communication, and repeat-booking flow. Increase marketplace revenue by improving discovery and conversion for existing products, optimising attach rates, and launching new products and services. Define and track product metrics, use qualitative insights and funnel data to measure impact and continuously improve the product. Design, execute, and evaluate experiments, including A/B testing to inform and validate product decisions. Partner closely with Engineering to shape and ship high-quality product. Work closely with Commercial stakeholders to identify opportunities and align on shared business goals. A 5-star candidate has: A commercial mindset: You think in terms of business impact - whether revenue, conversion, repeat behaviour, attach rate, or margin. A track record of moving metrics: You have worked on critical business metrics and driven measurable outcomes. Strong data literacy: You are comfortable analysing funnels, interpreting user behaviour, defining metrics, and making decisions with imperfect data. Experimentation experience: You have run A/B tests and understand how to use experiments to guide product decisions. Strong UX judgement: You have a clear sense of what great looks like and can identify friction in the user experience. Structured thinking: You can take abstract, messy problems and turn them into clear opportunities, priorities, trade-offs, and next steps. Strong communication skills: You can collaborate effectively with stakeholders and ensure everyone is moving in the same direction. High ownership and momentum: You are organised, proactive, and always focused on achieving your goal. What we offer: Unlimited holidays. Employee stock option plan. Free nights and generous discounts at any Bob W location. Voluntary health insurance. Sports compensation with Stebby. Oliva mental well-being platform access. Development and growth opportunities with a discretionary L&D budget. Smart and motivated team in a multicultural, diverse, and highly rewarding work environment. Read more about our team life and perks & benefits . Please note that this position will be closed as soon as a sufficient number of qualified candidates are identified. We encourage interested applicants to submit their applications promptly. We are an equal opportunity employer and value diversity at our company. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Department Product Locations Tallinn Remote status Hybrid Employment type Full-time Tallinn About Bob W I’m not just running hotels; I’m changing how you travel. I’ve taken the best bits from hotels (think: reliability, service, all the essentials) and mixed them with the warmth and quirks of a real home. My spaces are designed for living, working, and unwinding—whether you’re here for a night or a few months. Every detail’s considered, every location feels like it’s yours. This is your home in the city, minus the chores. This is Bob W. Founded in 2018