Product Marketing Executive

Product Marketing Executive

The Role:

We are seeking a strategic and results-driven Product Marketing Executive to lead and accelerate the growth of our trading competitions and tournaments. In this role, you will be the driving force behind these key products, designing and optimizing high-impact campaigns, promotional initiatives, and engaging contest mechanics that capture player interest, drive global user acquisition, and boost long-term retention. If you thrive in a fast-paced fintech environment and know how to turn competitive trading events into exciting, customer-centric experiences, we want you on our team.

Main responsibilities :

• Design and implement strategic go-to-market plans to increase awareness and participation in trading competitions.
• Plan, coordinate, and execute promotional campaigns, competitions, tournaments, challenges, and seasonal marketing initiatives across multiple markets.
• Ensure strategies align with the overall product objectives and the company vision.
• Partner with various marketing departments to design and roll out impactful acquisition and retention campaigns.
• Dive deep into campaign results and draw out key trends, successes, and areas for improvement.
• Work closely with product owners to implement relevant marketing strategies.
• Monitor market trends, competitor activity, and customer behavior to identify effective strategies for acquiring and engaging high-value users.
• Relay findings to relevant marketing departments and suggest strategic shifts when necessary.

Main requirements:

• A degree in Marketing, Communications, Business or a related field.
• At least 3 years of solid experience in Digital Product Marketing or a similar role.
• Proven experience in planning and executing competitions, tournaments, promotional campaigns, rewards programmes, or customer engagement initiatives.
• Proven experience in fintech, online trading or a similar industry.
• Ability to simplify complex functionality into compelling, easy-to-understand benefits.
• Working experience with user behaviour tools, like GA4, FullStory and AppsFlyer will be considered an advantage.
• Proven ability to derive insights from data and translate them into actionable strategies.
• In-depth grasp of customer behaviour, market nuances, and industry shifts.
• Analytical mind and strong quantitative skills.
• Outstanding communication and presentation skills.
• Fluent in English.

Benefit from:

• An attractive remuneration package.
• Intellectually stimulating work environment.
• Continuous personal development and international training opportunities.

Type of employment: Full-time

Location: Cyprus, Greece or Remote

All applications will be treated with strict confidentiality!