Product Marketing Lead

About Swap: Swap is the infrastructure behind modern agentic commerce. The only AI-native platform connecting backend operations with a forward-thinking storefront experience. Built for brands that want to sell anything - anywhere, Swap centralizes global operations, powers intelligent workflows, and unlocks margin-protecting decisions with real-time data and capability. Our products span cross-border, tax, returns, demand planning, and our next-generation agentic storefront, giving merchants full transparency and the ability to act with confidence. At Swap, we’re building a culture that values clarity, creativity, and shared ownership as we redefine how global commerce works. The Role This is a strategic product marketing leadership position responsible for: Defining how Swap wins. Shaping the Agentic Commerce category. Driving measurable revenue impact across products. Equipping Sales to win in competitive enterprise environments. You will sit at the intersection of Product, Growth, Sales, and Customer Success — translating complex commerce infrastructure into clear, compelling narratives that move pipeline and accelerate adoption. What we’re looking for: 6–8+ years of product marketing experience in B2B SaaS, ideally within e-commerce, retail, or commerce infrastructure. Proven experience owning positioning, messaging, and go-to-market strategy. Strong track record of driving revenue impact — pipeline, win rate, adoption, or expansion. Experience supporting mid-market and enterprise sales motions. Deep understanding of cross-border commerce, duties & taxes, landed cost, DDP/DAP models, or complex e-commerce infrastructure (strongly preferred). Experience building competitive intelligence programs. Strong understanding of acquisition channels and how product integrates into them. Experience working with measurement tools such as HubSpot and modern analytics platforms. Highly strategic, highly organized, and highly accountable. Comfortable operating autonomously and leading cross-functional initiatives. Strong communicator who can simplify complex infrastructure into compelling narratives. Key Responsibilities: Own and evolve Swap’s product positioning, messaging architecture, and Agentic Commerce category narrative. Define ICP segmentation, personas, and vertical-specific value propositions aligned to revenue targets. Lead end-to-end go-to-market strategy and launch execution for new products and major releases. Build comprehensive sales enablement programs (pitch decks, battlecards, objection handling, industry collateral) to improve win rates and shorten sales cycles. Drive measurable revenue impact including pipeline contribution, conversion rates, product adoption, and expansion. Own competitive intelligence and strategic differentiation against key commerce infrastructure players. Translate complex cross-border, duties & taxes, and compliance workflows into clear, compelling narratives. Partner with Product to influence roadmap prioritization based on market feedback and commercial opportunity. Lead customer research, win/loss analysis, and persona development to continuously refine positioning. Collaborate with Analytics and Growth to define KPIs, measure performance, and embed product narratives across acquisition and lifecycle channels. Benefits: Competitive base salary. Stock options in a high-growth startup. Competitive PTO with public holidays additional. Private Health. Pension. Wellness benefits. Breakfast Mondays. Diversity & Equal Opportunities: We embrace diversity and equality in a serious way. We are committed to building a team with a variety of backgrounds, skills, and views. The more inclusive we are, the better our work will be. Creating a culture of equality isn't just the right thing to do; it's also the smart thing.