Creative Marketing & Lead Generation Virtual Assistant

Job Description This is a remote position. Business address: Greater London, England, United Kingdom Employment Type: Part-Time (10+ hours/week) Schedule: Flexible About the Role We're looking for a creative, proactive, and detail-oriented Virtual Assistant to support multiple fast-growing businesses. This role will primarily support: rayro (kids' care brand) DE London Consulting (consumer brand consultancy) Personal brand (speaking, content creation, thought leadership) We're looking for someone who enjoys creative marketing work while also being happy to support light administrative and lead generation tasks. This is a varied role where no two days are the same. Key Responsibilities Content Creation & Social Media Create Instagram and LinkedIn carousel posts using Canva templates Repurpose existing content into engaging social media assets Edit short-form videos for Instagram Reels and TikTok Create graphic assets for social media campaigns Schedule and publish content across social platforms Assist with community management as needed Produce weekly social media performance reports with key insights and recommendations using AI tools Lead Generation & Outreach Research prospective consulting clients within beauty, consumer goods, food, parenting, and lifestyle sectors Identify podcast, keynote speaking, and partnership opportunities Research entrepreneur awards, grants, and funding opportunities Build and maintain prospect lists using Google Sheets Send personalized outreach via LinkedIn and email on behalf of the founder Follow up with prospects using provided messaging frameworks Coordinate meeting scheduling for qualified leads Website Support Update website copy and product pages Upload new products, images, and assets Build and update landing pages when required Maintain website content to ensure it remains current and engaging Marketing Support (Preferred) Create Meta ad creatives using existing Canva templates Assist with Meta Ads and Google Ads campaign setup and management Monitor campaign performance and provide recommendations Prepare visual assets for paid advertising campaigns Required Skills Strong Canva skills Social media management experience (Instagram, LinkedIn, TikTok) Basic video editing (CapCut or similar) Excellent written English Comfortable conducting online research Lead generation and LinkedIn outreach experience Google Workspace (Docs, Sheets, Drive) Strong organizational skills Highly proficient with AI tools such as Claude, ChatGPT, Canva AI, or similar Preferred Skills Meta Ads experience Google Ads experience Website management (Shopify, WordPress, Squarespace, or similar) Basic understanding of digital marketing analytics Familiarity with consumer brands, beauty, skincare, lifestyle, or parenting industries Ideal Candidate We're looking for someone who is: Creative and enjoys visual content creation Proactive and able to work independently Organized and detail-oriented Friendly, enthusiastic, and personable Comfortable working in a fast-paced entrepreneurial environment Adaptable and willing to take on a variety of tasks Interested in startups, consumer brands, and founder-led businesses This is not a corporate role—we're looking for someone who enjoys working with fun, colourful consumer brands and is excited to help grow multiple businesses. Tools Canva Canva AI Claude or ChatGPT LinkedIn Google Workspace WhatsApp Google Drive Google Sheets CapCut (preferred) Meta Business Suite (preferred) Google Ads (preferred) Communication WhatsApp Google Drive Google Sheets May use Slack occasionally Working Arrangement Flexible schedule Remote Initial commitment of approximately 10 hours per week with potential to increase based on workload Start date: August