Product Marketing Manager

Apply Job Type Full-time Description Sofwave™ Medical develops cutting-edge non-invasive aesthetic technologies used by leading physicians worldwide. We are fast-growing company with industry-leading, innovation, presently in the global expansion mode, fueled by a performance-driven culture. We are seeking a motivated Product Marketing Manager to help drive the success of our global product portfolio. Role Overview The Product Marketing Manager will play a key role in supporting the development and execution of marketing strategies for Sofwave’s products. Working closely with cross-functional teams—including Product, Sales, R&D, Clinical, and Regulatory—you will help position our technologies, create impactful marketing materials, and support product launches that strengthen Sofwave’s global market presence. Key Responsibilities Serve as a primary resource for sales teams and customers, providing product and clinical information. Support the development of product positioning, messaging, and competitive differentiation. Collaborate with Product and Clinical teams to translate technical features into customer benefits. Assist in defining market requirements and collecting user feedback for new and existing products. Help plan and execute product launches and marketing campaigns in collaboration with internal and regional teams. Develop marketing tools and assets, including brochures, videos, case studies, and training materials. Conduct market and competitive analyses to identify opportunities for growth. Gather insights from customers and field teams to refine messaging and product strategy. Ensure alignment between marketing, clinical, and commercial teams on product communications. Own launch readiness plans and cross-functional execution milestones Build go-to-market strategy and customer value proposition frameworks Partner with KOLs and clinical/marketing team to develop evidence-based storytelling Ability to travel (US and International) 30% Requirements Qualifications & Experience 3–5 years of product marketing experience, preferably in the medical device or aesthetic industry. Partner with global teams on localized GTM assets and market insights Bachelor’s degree in Marketing, Business, Biomedical Engineering, or related field. Strong presentation and communication skills, both written and verbal. Strategic storytelling and narrative development Ability to manage multiple projects and deadlines in a fast-paced environment. Team player with strong interpersonal skills and cross-functional collaboration experience. Working knowledge of medical device terminology and industry trends; clinical aesthetics experience a plus. Experience developing sales and marketing materials and supporting product training programs. Analytical mindset with a solid understanding of market dynamics and customer needs. Experience working with physicians / KOL’s Experience in premium brand positioning and category creation Support influencer & PR integration for product storytelling Strong project management discipline