Product Marketing Manager

Job Description - Product Marketing Manager Reports To: Director of Product Marketing Department: Marketing Location: Remote Position Type: Full-Time Position Summary We are seeking a highly motivated and detail-oriented Product Marketing Manager to join our dynamic marketing team. In this role, you will develop and execute marketing strategies for our home care software products. You will work closely with cross-functional teams, including product management, sales, and customer success, to ensure our products meet market needs and drive growth. You'll be our champion for understanding the voice of the customer and market trends, translating those insights into actionable strategies, and crafting the narratives that resonate with our target audiences. Key Responsibilities Deliver biweekly training and communications to educate customers and customer-facing teams on newly released features. Own go-to-market strategies for new and enhanced products, including sales enablement, marketing campaigns, and collateral development. Conduct market research to identify customer needs, industry trends, and competitive landscape, owning battlecards, ROI tools, and competitive analysis. Gather and analyze customer feedback to identify areas for product improvement and innovation. Analyze market data to support product positioning and go-to-market plans Develop distinct messaging and value props for various product lines and define target audience and segments. Collaborate with the product team to ensure alignment between product features and market demands. Develop marketing collateral, including product datasheets, case studies, whitepapers, webinars, and presentations. Field ad hoc content and support requests from sales team with marketing collateral, training materials, product demos, and competitive analysis. Work closely with product management, sales, and customer success teams to ensure alignment on product strategy and messaging. What We're Looking For (Minimum Qualifications) Education : Bachelor’s degree in Marketing , Business, Communications, or a related field. Experience : 5+ years of experience in product marketing, preferably in the software or healthcare industry. Experience in home care, skilled care, or IDD software is a plus. Skills : Strong understanding of marketing principles and product lifecycle management. Excellent written and verbal communication skills with the ability to craft persuasive messaging. Proficiency in market research, data analysis, and competitive analysis. Ability to work collaboratively in a fast-paced, cross-functional environment. Familiarity with marketing tools and platforms (e.g., CRM systems, email marketing software, analytics tools). Attributes : Analytical mindset and strong problem-solving skills. Detail-oriented and highly organized with the ability to manage multiple projects simultaneously. Creative thinker with a passion for understanding customer needs and delivering impactful marketing solutions. Team-oriented with strong intrapersonal skills. Self-starter, motivated by helping others succeed. Working Conditions Manual dexterity required to use desktop computer and peripherals. Utilization of software and email to perform job functions. Compensation and Benefits Competitive salary and comprehensive benefits package. Medical insurance premiums are covered in full for the employee (Medical, Dental and Vision) 401K with competitive company matching. Personal time off, sick leave, and holidays. Company will provide laptop and other needed computer equipment. About AxisCare According to Pew Research, roughly 10,000 baby boomers turn 65 every day, and the American Society on Aging calculated that an American has a 70% chance of needing help with activities of daily living such as dressing, bathing, hygiene, etc. This has led to an unprecedented increase in Home Care agencies in the U.S. and abroad who strive to help those who have difficulty helping themselves, specifically offering non-medical (also referred to as non-skilled) services to seniors in their homes. AxisCare was started in 2011 by industry leaders to help meet the demand for a more userfriendly and mobile-compatible solution. Our product is a web-based management platform that helps agencies manage CRM and marketing, Caregiver/Client scheduling, billing, payroll and much more. Headquartered in Waco, TX, AxisCare has clients in all 50 states as well as 7 other countries. We are a fast-growing company seeking high-performing individuals looking for a fast-paced, autonomous working environment.