Product Marketing Manager

Primary Purpose

Communicate the value of Bright Horizons’ early education and care programs, through the development of strategic revenue-driving marketing initiatives. An ideal candidate should be highly motivated and passionate about creating opportunities for families to be users of Bright Horizons’ childcare and education benefits. This individual will develop a broad range of product marketing strategies and initiatives that drive benefit utilization and measurable growth of the family solutions product portfolio.

This is a Remote position available in the United States.

Bright Horizons is a leading education and care company that helps employees thrive at work and at home by partnering with employers to offer high-quality child care, elder care, and educational support. Our workplace reflects this commitment—with collaborative environments, meaningful benefits, and a culture that supports both career growth and personal well-being. Whether you’re caring for children or powering the systems and partnerships that make it all possible, at Bright Horizons, you’re the difference.

Essential Functions/Responsibilities

• Develop comprehensive multi-channel marketing strategies to grow enrollment and revenue for our childcare and preschool business.
• Conduct market research and competitive analysis to inform product positioning and differentiation.
• Develop compelling messaging and positioning for our childcare and preschool programs across channels, assets, and campaigns.
• Collaborate with the product team to develop go-to-market plans to launch new features/updates/products that impact the enhancement of consumer experience/enrollment growth.
• Track and analyze key metrics to measure the impact and success of marketing campaigns.
• Stay updated on industry trends and market dynamics and provide actionable insights to inform product roadmap and business strategy.

Minimum Qualifications:

• Bachelor's degree in Marketing
  • In lieu of a degree an additional 5 years of experience may be considered
• 5 years in Marketing (preferably in the early education/childcare/preschool industry)

Preferred Qualifications:

• Proven experience in marketing, preferably in the childcare or education industry.
• Work autonomously and consult with necessary parties on key decisions.
• Experience developing product collateral and messaging that directly supports marketing campaigns and go-to-market initiatives
• Adept at managing tight timelines, competing priorities, and projects that span multiple departments
• Ability to cultivate strong relationships internally and externally, including client organizations and partner teams
• Demonstrated success in developing campaigns that measurably generate interest in a product or service
• Strong verbal and written communication skills
• Analytical thinker, capable of assessing how marketing efforts contribute to opportunity creation and organizational growth

At this time, Bright Horizons will not sponsor an applicant for employment authorization/visa for this position.

Be part of a community where people grow, futures are shaped, and lives are changed. We offer the rewards, opportunities, and support you deserve because making a difference goes both ways. We’re changing the world of work and family, and it starts with you. At Bright Horizons, you’re the difference.

Compensation:

The annual salary for this position is between $84,000-$96,000. The pay range listed here is what Bright Horizons in good faith anticipates offering for this job opening. Actual compensation offers within this range will depend on a variety of factors including experience, education and training, certifications, geography, and other relevant business or organizational factors.

Also, depending on hire date and subject to applicable eligibility requirements and accrual schedules, new employees in this role receive up to: 9 paid holidays annually; 40 hours of sick time per year based on full-time schedule, and 80 hours of vacation time per year based on full-time schedule (vacation time may be used for sick leave purposes under any applicable state or local sick or safe time law).

Benefits:

Bright Horizons offers the following benefits for this position, subject to applicable eligibility requirements:

· Medical, dental, and vision insurance

· Paid vacation, sick, holiday, and parental bonding leave

· 401(k) retirement plan

· Long-term and short-term disability insurance

· Life insurance

· Money-saving discounts and financial planning tools

· Tuition assistance and education coaching

· Caregiving support and resources for the children and adults in your family

· Learn more at https://careers.brighthorizons.com/us/en/health-and-wellness

Deadline to apply: This position is anticipated to remain open until 10/3/26

Bright Horizons is committed to safeguarding and promoting the welfare of children and young people. This post is subject to safer recruitment practice and pre-employment checks, including an enhanced DBS check, which will be undertaken before any appointment is confirmed.

We are an inclusive employer and welcome people from all ages and backgrounds to apply. We will consider reasonable adjustments required by applicants.

Proud to be a Great Place to Work for 20 years. Apply today!

We look forward to receiving your application!

About Us

At Bright Horizons, our culture is built on our commitment to Keeping Everyone Safe and providing world-class care and education, delivered by a world-class workforce. We believe our people’s potential is endless and with this in mind, we aspire to create an environment where our colleagues can thrive and accomplish the things they thought impossible.

Bright Horizons has been recognised as a Great Place to Work by our employees and the Great Place to Work Institute for the last 13 years. We care passionately about what we do, and our HEART values and principles help us support one another in the work that we do each day. These are quite literally at the HEART of our organisation’s ethos and culture as it helps us to provide a working environment that supports professionalism, growth and diversity.
We are passionate about our people’s ongoing learning and development. Our learning and leading with HEART framework supports each Bright Horizons colleague on the first steps of their leadership journey, whether that includes our 'World-Class Welcome' induction or our extensive ongoing training programme. Either way we want you to feel valued and invested in!

Celebrating in the accomplishments of our people is an essential part of our culture. We believe in the power of “thank you” and throughout the year, in ways big and small, formal and informal, we show our appreciation for employees at all levels. We have many ways to acknowledge and celebrate our people, including our very popular “employee appreciation month”. This is a chance for everyone to share their gratitude to one another, across the whole company. Whether it is a “thank you” placed on our website, a chocolate pizza, team lunch or an ice cream van visit, it is our way of showing each other we care and appreciate everything we do. Each year, we have our annual 'Awards of Excellence' events; whether you are an award winner or cheering on a fellow team member, these formal award occasions are opportunities to come together and celebrate one another.

By creating this account you acknowledge that Bright Horizons will collect, store and process any of your personal data provided in respect of your application and employment in accordance with our Employee Privacy Notice.

https://www.brighthorizons.co.uk/statutory-information/privacy-notice-employees.