Product Marketing Manager

Monday to Friday 9 to 6 PST

Within 2-4 weeks

We’re helping our client find a Product Marketing Manager to own the positioning, messaging, go-to-market strategy, and ongoing marketing of consumer products across the customer journey. In this role, you will sit at the intersection of Product, Brand, Growth, Creative, Paid Media, and Customer Insights, translating product features and customer needs into compelling messaging that drives awareness, consideration, conversion, and retention.

Responsibilities:

• Develop product positioning, messaging frameworks, value propositions, and key selling points.
• Translate customer insights, reviews, research, and competitive intelligence into actionable product marketing strategies.
• Develop go-to-market plans for new product launches, product updates, promotions, and campaigns.
• Partner with Creative and Performance Marketing teams to translate product benefits into compelling campaigns and advertising.
• Develop product education, sales enablement, website, landing-page, email, and other customer-facing messaging.
• Conduct competitive research and identify market opportunities and positioning gaps.
• Partner with Product, Brand, Growth, Creative, Lifecycle, and Customer Experience teams.
• Monitor product and campaign performance and recommend messaging or positioning improvements.
• Develop customer personas and segmentation frameworks.
• Support product launches by coordinating messaging, creative assets, timelines, and cross-functional stakeholders.
• Identify opportunities to improve the customer journey from awareness through purchase and retention.
• Stay current on consumer trends, competitive activity, and emerging marketing channels.
• Leverage AI and data-driven tools for research, analysis, messaging development, and marketing workflows.

• 4+ years of experience in product marketing, growth marketing, brand marketing, or a related role.
• Experience developing product positioning and messaging for consumer products.
• Strong understanding of customer research, segmentation, competitive analysis, and consumer psychology.
• Experience supporting product launches and go-to-market strategies.
• Strong copywriting and communication skills.
• Ability to translate complex product information into simple, compelling customer-facing messaging.
• Strong analytical skills and ability to use data to inform marketing decisions.
• Excellent project management and cross-functional collaboration skills.
• Experience working in a fast-paced DTC, e-commerce, consumer, or technology environment.
• Strong proficiency with Google Sheets/Excel and marketing analytics tools.

• Experience with beauty, wellness, health, personal care, or consumer technology.
• Experience with Shopify and DTC e-commerce.
• Experience with high-consideration products.
• Experience working closely with Paid Media and Performance Creative teams.
• Experience with subscription or replenishment products.
• Experience using AI for customer research, competitive analysis, copywriting, or campaign development.

• Shopify
• Google Analytics
• Google Sheets / Excel
• CRM and customer-insight platforms
• Project-management tools
• CMS / website platforms
• Email and lifecycle marketing platforms
• Advertising and analytics platforms
• AI-powered research and marketing tools