Product Marketing Manager

Job Summary:

We're looking for a Product Marketing Manager to join us on a part-time basis (4 days/30 HPW). This is a remote role with regular monthly travel to our Northampton office. This is not a role for someone who simply plans and hands off — you'll build product marketing strategy and then roll up your sleeves to bring it to life, tracking results and adjusting course as needed. We need a hybrid strategist-operator who can move seamlessly between big-picture positioning work and hands-on launch execution.
You'll own product marketing strategy and generalist coverage across the function, personally lead product launches end-to-end, and act as the operational link between Product, Sales, and Marketing to ensure strategy translates into commercial results.

Job Description:

Key Responsibilities

Strategy Development

· Develop comprehensive product marketing strategy aligned with business objectives and growth targets

· Conduct market research, competitive analysis, and customer insight gathering to inform positioning

· Define target audiences, positioning, and messaging frameworks

· Set measurable goals, KPIs, and success metrics for launches and marketing initiatives

· Present strategic plans and recommendations to senior leadership

Strategy Execution & Launches

· Translate strategy into detailed, actionable launch plans and marketing campaigns

· Personally lead and manage product launches end-to-end — planning, cross-functional coordination, messaging, assets, and post-launch measurement

· Coordinate cross-functional teams to ensure flawless execution

· Manage timelines, budgets, and resource allocation for launch delivery

· Monitor performance in real time, analyse results, and iterate on tactics to optimize outcomes

· Report on launch and campaign performance against original strategic goals

Generalist Coverage

· Fill gaps and cover competing priorities across the marketing function as needed during the engagement

· Create and maintain messaging frameworks, positioning documents, and competitive battlecards

· Enable Sales with the tools, training, and content they need to sell effectively

· Support content development (case studies, sales decks, one-pagers, web copy)

· Assist with ad-hoc projects as priorities shift

Business Management / Operations

· Take ownership of operational aspects of product marketing, including process efficiency and reporting

· Work closely with Sales to align marketing activity with pipeline and revenue goals

· Monitor performance data alongside marketing metrics to ensure strategy drives commercial outcomes, not just marketing KPIs

· Act as a key operational link between Marketing and Sales, ensuring smooth handoffs and consistent messaging

Required Skills and Experience

· Proven previous product marketing experience, ideally in B2B SaaS

· Proven experience in marketing strategy development and hands-on campaign/launch execution

· Track record leading product launches from strategy through delivery

· Strong analytical skills with the ability to turn data into actionable insight

· Excellent project management skills — comfortable owning timelines, budgets, and deliverables

· Exceptional writing ability, with a track record of conveying complex product ideas clearly and concisely

· Strong stakeholder management skills, from leadership presentations to daily execution coordination

· Understanding of sales pipelines, funnels, and revenue metrics — not just marketing KPIs

· Experience working cross-functionally with Sales and Product teams

· Familiarity with CRM/marketing platforms (e.g., HubSpot)

· Comfortable working remotely

· Bachelor's degree in Marketing, Business, or related field (or equivalent experience)

Attributes

· Commercially minded — thinks beyond marketing metrics to revenue and business impact

· Operationally rigorous — comfortable owning process and reporting, not just strategic or creative output

· Adaptable — equally comfortable in strategic conversations and in the day-to-day detail of running launches

· Self-starter — able to ramp quickly and work independently with minimal oversight

· Collaborative — a natural bridge-builder between Product, Marketing, and Sales

Nice to Have

· Experience in software sales, parking management, or people transportation sectors

· Experience in a marketing role within the public sector

· Prior experience in a contract, interim, or fractional capacity

· Track record of building marketing strategy in a fast-growing or resource-constrained environment.

In return we will offer a competitive salary along with a comprehensive benefits package including a discretionary bonus, private medical care, healthcare cash back scheme, private pension scheme, life assurance and income protection, a great holiday package including a buy and sell scheme, as well as many initiatives to support a healthy lifestyle.

Worker Type:

Regular

Number of Openings Available:

1

About Us

Imperial is the UK's largest and most experienced provider of parking, environmental and traffic management systems. With over thirty years' experience, Imperial provides fully-integrated business processing and IT solutions to public authorities, universities, hospitals and private enforcement contractors right across the country. With award-winning services, utilisation of proven, yet leading-edge, technology, Imperial now has the UK’s largest client portfolio in civil enforcement. We bring an unrivalled combination of sector insight, technology skills and the experience of a number of successful service partnerships; undoubtedly providing the capacity, experience and expertise needed to deliver integrated enforcement solutions.

Being part of the Imperial Business Systems Group continues to mean that all clients benefit from a stable and successful resource dedicated to the development and application of enforcement technology. The company’s established team of system engineers has pioneered recent advances in parking enforcement technology as a direct result of its close client and e-Government partnerships and its progressive User Group. These ongoing developments are supported by stringent management disciplines, a full range of application support services and an overriding commitment to meet the evolving priorities and operational requirements of each client, as well as periodic changes in traffic management legislation. The software allows for easy integration with third-party products, technologies and interfaces to support the Government’s joined-up approach.

Imperial is an equal opportunity employer, we recruit, hire, train, promote and provide all other privileges of employment to qualified people without regard to age, race, creed, national origin, gender, gender identity, gender expression, disability, marital status, citizenship status, ethnicity, familial status, religion, sexual orientation or any other classification for which discrimination is prohibited.