Product Marketing Manager (Ai & Content Strategy)

Product Marketing Manager (Ai & Content Strategy)
Duration: 12 months (maternity leave coverage)
Hours: 40 hours/week
Location: Remote (Ontario Applicants only)
Rate: $60-70 /hr

Our client, a leading software and data analytics company serving the energy industry, is seeking a Product Marketing Specialist to support content strategy, product launches, and go-to-market initiatives. The role focuses on developing marketing and sales enablement content, product messaging, and AI-assisted content workflows.

Responsibilities:
- Develop marketing content, including blogs, e-books, landing pages, and videos, supporting campaigns across the buyer journey.
- Support new product launches and go-to-market campaigns by coordinating product positioning, messaging, website content, and sales materials.
- Create sales enablement assets, including sales talk tracks, competitive battlecards, and product-specific sales decks.
- Develop event content and messaging, including booth videos and presentations for industry events.
- Use Claude AI for content creation and messaging; work with Highspot for sales content, Optimizely for content management, Navattic for self-guided demos, and Storykit for AI-generated video content.
- Collaborate with product managers, growth marketing, and sales stakeholders to align messaging and launch deliverables.

Qualifications:
- 5+ years of product marketing experience.
- Strong writing, content development, product positioning, and go-to-market skills.
- Understanding of product marketing frameworks and the ability to interpret marketing metrics.
- Experience using AI tools, particularly Claude, including effective prompting and output validation.
- Strong problem-solving, adaptability, initiative, and collaboration skills.
- Adobe InDesign experience is an asset, not a requirement. Familiarity with other listed platforms is beneficial but not mandatory; onboarding is available.

In this position, you may have access to client or customer systems, confidential and/or proprietary information or data.

Email Your Resume In Word To
Natalie.Panetta@jobalert.creativecircle.com
Looking forward to receiving your resume through our website and going over the position with you. Clicking apply is the best way to apply.
Please do NOT change the email subject line in any way. You must keep the JobID: linkedin : NP8-1999969L795 -- in the email subject line for your application to be considered.
Natalie Panetta - Recruitment Strategist

This is a new role.

This job was first posted by Creative Circle on 10/18/2026 and applications will be accepted on an ongoing basis until the position is filled or closed.

Everforth Creative Circle ULC is an Equal Opportunity Employer

All qualified applicants will receive consideration for employment without regard to age, ancestry, colour, race, citizenship, ethnic origin, place of origin, creed, disability, family status, marital status, sex, sexual orientation, gender identity, gender expression, record of offences and/or any other ground protected by applicable law. Our hiring process includes AI screening for keywords and minimum qualifications. Recruiters review all results. If you require accommodation in the application process on the basis of a disability or any other ground protected by applicable law, please contact a member of our Human Resources team at HumanResources@creativecircle.com or your Everforth Creative Circle Recruiter to make arrangements.

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