Product Marketing Specialist

Product Marketing Specialist Make Smartsign easier to understand, sell and use. Do you enjoy making complex technology easy to understand? At Smartsign, we're creating our first Product Marketing Specialist role—This a chance to build something from the ground up and have a real impact on how we bring our product to market. As this is a new role at Smartsign, you will not just join a product marketing function — you will help build it. About the role As Product Marketing Specialist, your job is to make Smartsign easier to understand, easier to sell and easier for customers to use. This role sits at the intersection of Product, Sales and Customer Experience. One day you might help launch a new feature, the next create a customer guide, develop sales material or improve onboarding content. You will help answer questions such as: What customer problem does this solve? How should Sales explain it? Which customers benefit most? What material do we need before launch? Sometimes you will also help customers with content ideas, templates or examples — especially when it helps them use Smartsign better or supports an important sales or customer opportunity. What you will do Translate product capabilities into clear customer messaging. Create sales enablement material that helps teams win business. Support launches of new features, packages and add-ons. Produce product documentation, guides and e-learning. Develop customer stories and value-focused content. Keep product communication consistent across Product, Sales and Customer Experience. Develop templates and best-practice content that make it easier for customers to get value from Smartsign Who we are looking for You are a strong communicator who enjoys making complex things simple. You are structured, curious and hands-on. You enjoy talking to different teams, collecting input and turning it into useful material that people actually use. We believe you have: 2–4 years of experience from Product Marketing, B2B Marketing, Sales Enablement, Content Marketing or a similar role Strong writing and communication skills in English and Swedish The ability to explain software, features and customer value in a simple and concrete way Experience creating presentations, sales material, guides or customer-facing content Curiosity about AI tools and experience using them to improve research, writing, content creation and productivity Experience using tools for presentations, content creation, basic design, collaboration and digital publishing Interest in B2B SaaS, digital products and commercial growth Experience from a SaaS or other B2B software company is an advantage. Experience with tools such a s HubSpot, WordPress, Webflow, Figma, Canva, Adobe, Google Analytics, ChatGPT, Copilot, Claude or similar is a plus. You don't need experience from every area above but most successful candidates will recognize themselves in several of them. About Smartsign Smartsign is a Swedish SaaS company with customers around the world. Our platform helps organizations communicate through digital screens in offices, stores, healthcare, manufacturing and public environments. Every day, thousands of organizations rely on Smartsign to deliver the right information to the right audience in a simple, secure and scalable way. We support a wide range of commercial screens, players and customer environments, including both cloud and on-premise needs. Location and practical information This is a full-time, permanent position. The role is based at our headquarters in Borlänge, with a flexible working setup that combines office and remote work. You will report to the CEO or appointed marketing lead and work closely with Product, Sales and Customer Experience. Start date by agreement. Interested? We'd love to hear from you. We’ll review applications on a rolling basis. For questions about the recruitment process, reach out to [email protected] . Department Marketing Locations Borlänge Remote status Hybrid Borlänge About Smartsign We are helping our customers excel in corporate communication by create and provide the world’s leading digital signage software​ Smartsign is one of the world’s leading software as a service (SAAS) for digital signage, with more than 25 year’s experience of digital signage installations all over the world. The head office is in Sweden, but there are sales offices, agents and customers in more than 40 countries. Founded in 1998 Turnover SEK 65 million