Position available for candidates based in La Plata, Bahía Blanca, CABA, Córdoba, Rosario, or Mendoza.
The Product Marketing team is responsible for shaping how Avature's products are positioned, communicated, and brought to market. Working closely with Product, Development, Sales, Marketing, and Customer-facing teams, they transform product innovation into clear commercial value through product positioning, go-to-market strategy, pricing, and sales enablement.
As a Product Marketing Specialist, you will play an important role in defining how new products, features, and integrations are introduced to the market. By combining market insights, product understanding, and strong communication skills, you will help develop go-to-market strategies, create compelling product narratives, coordinate launches, and enable commercial teams to successfully position Avature's solutions.
Your Challenges And Objectives
- Develop a deep understanding of Avature's platform, products, and target markets.
- Create compelling product positioning, messaging, and value propositions for different audiences.
- Plan and execute go-to-market strategies for new products, features, and integrations.
- Coordinate cross-functional launch initiatives, ensuring all stakeholders are aligned and launch deliverables are completed on time.
- Continuously analyze customer needs, competitor activity, and market trends to improve product positioning and commercial strategy.
Your Day-to-day Activities
- Conduct market and competitive research to identify opportunities and support product positioning decisions.
- Collaborate with Product, Engineering, Sales, Marketing, Legal, and Customer-facing teams throughout the launch process.
- Create and maintain enablement materials, presentations, messaging frameworks, commercial documentation, and other launch assets.
- Support commercial teams through product training, sales enablement initiatives, RFPs, and strategic customer opportunities.
- Coordinate product launches, tracking dependencies, timelines, risks, and stakeholder communication.
- Monitor product adoption and market feedback to help refine go-to-market strategies, messaging, and pricing when needed.
- Contribute to company-wide communication initiatives, including product webinars and quarterly product updates.
About You
- Proficient in English.
- Excellent written, verbal, and presentation skills.
- Strong project management and organizational skills.
- Comfortable working across multiple teams and coordinating diverse stakeholders.
- Commercially minded, with the ability to understand customer needs and market dynamics.
- Analytical, curious, and detail-oriented.
- Comfortable managing multiple projects simultaneously in a fast-paced environment.
- Proactive, autonomous, and able to quickly learn complex products.
- Experience in Product Marketing, Go-to-Market, Product Management, Consulting, or a similar role is a plus.
About Us
Avature is a market-leading enterprise SaaS provider for global talent acquisition and talent management. We have a strong commitment to high-quality engineering and customer service and are recognized innovators in the large enterprise market. Leading organizations around the world rely on Avature, including Fortune 500 companies, global consulting firms, some of the world's largest banks and manufacturers, and government organizations.
We design, build, implement, and support our product ourselves. With a strong culture of ownership and innovation, we continuously evolve our platform to help organizations meet the changing demands of talent acquisition and talent management. As technology continues to reshape the world of work, we leverage AI and emerging technologies to help organizations innovate, adapt, and gain competitive advantage.
At Avature, we value opportunities to learn and grow within a dynamic, creative, and collaborative environment. We encourage autonomy and empower our people to approach challenges innovatively while bringing their unique perspective to the table. We believe curiosity, continuous learning, and openness to emerging technologies are essential to building the future. Through our career development programs, mentorship, and leadership opportunities, we support each person's professional growth while making a meaningful impact on our product and our customers' success.
What We Offer
- A fast-paced, energetic, and engaging environment.
- We combine flexible remote work with in-person collaboration, encouraging team members to spend one day a week at their nearest office. We have workplaces in Buenos Aires (Palermo, La Plata and Bahía Blanca), Rosario, Mendoza and Córdoba.
- Flexible hours.
- Periodic salary reviews.
- Three weeks vacations from the first year.
- Four weeks paternity leave.
- OSDE 360 health coverage (family plan).
- Four days a year to attend events related to professional development.
- Paid internet service expenses.
An organizational culture that empowers everyone to be themselves is key to thrive in business, but more importantly, it is a pathway for creating a more equitable society. Avature fosters a diverse and inclusive environment and celebrates that each unique person brings something different to our team. We are committed to considering all qualified applicants equally and to promoting equal opportunities within our organization.