Product Success and Growth Manager

• Position: Product Development Manager
• Location: Hybrid (Lagos, Nigeria preferred, with remote flexibility)
• Reports To: Founder & CEO / COO
• Employment Type: Full-time

ABOUT

BaritexOS is Africa's AI-powered operating system for business and career growth — unifying AI-driven consulting, career development, and mentorship into one platform for SMEs, professionals, and institutions across Nigeria, Ghana, and Kenya. We launched publicly on July 27, 2026, with 700+ waitlist signups, 30+ strategic partnerships, and three live AI engines already generating real outputs. We're a fast-moving, early-stage startup looking for a Product Development Manager to help turn strong early traction into sustained growth.

ROLE PURPOSE

The Product Development Manager will own the end-to-end product lifecycle for BaritexOS — from roadmap planning and feature development through launch, adoption, and iteration — while also driving the conversion of our existing waitlist and user base into active, paying customers. This is a hybrid role that blends classic product management with hands-on growth marketing, reflecting our current stage: we need someone who can build the right features AND make sure the right people find, adopt, and stick with them.

KEY RESPONSIBILITIES

Product Management & Development

• Own and maintain the product roadmap across BaritexOS's AI engines (Business Architect, Career Blueprint, Business Diagnostics, and upcoming engines), aligning priorities with company goals and user feedback.
• Translate business and user requirements into clear product specifications, user stories, and briefs for the engineering and design team.
• Lead sprint planning, backlog grooming, and cross-functional coordination with engineering, design, and QA to ship features on schedule.
• Define and track product KPIs (activation, retention, feature adoption, NPS) and use data to guide prioritization decisions.
• Conduct competitive analysis and market research to keep BaritexOS ahead of alternatives (traditional consulting, generic AI tools, vertical tools).
• Manage the product feedback loop — collecting, synthesizing, and acting on input from beta users, waitlist members, and paying customers.
• Oversee QA and user acceptance testing to ensure new features meet quality standards before release.
• Own product documentation, release notes, and internal communication of product changes across the team.
• Maintain a product roadmap that explicitly connects product initiatives to acquisition, activation, conversion, retention, customer value, and revenue objectives.
• Prioritize product improvements that support the sprint funnel: content/traffic → diagnosis → signup → AI output → human consultation → paid subscription → execution → retention → referrals.
• Identify and remove product friction that prevents prospects from completing diagnoses, signing up, booking consultations, upgrading, or using core product features.
• Define product milestones and acceptance criteria for revenue-critical initiatives and communicate dependencies to engineering, design, QA, marketing, COO, and Business Development.
• Ensure upcoming AI engines and product features are sequenced according to customer demand, strategic differentiation, feasibility, and commercial potential.
• Own the product side of product marketing by clearly translating features, workflows, use cases, and customer outcomes into simple, compelling messages.
• Shoot, coordinate, and/or appear in short product demonstration videos showing BaritexOS products in use, including Business Architect, Business Diagnostics, Career Blueprint, and new product releases.
• Create regular product walkthroughs, feature demos, how-to videos, before/after demonstrations, and short-form product education content that can be used across LinkedIn, Instagram, TikTok, WhatsApp, the website, onboarding, sales conversations, and partner channels.
• For product videos, demonstrate the actual user journey and output wherever possible: problem/input → Baritex process → AI result → recommended action → expected outcome.
• Maintain a lightweight product-video calendar aligned with the weekly content cadence, including the Friday product demonstration slot identified in the Revenue Sprint.
• Collaborate with Marketing/Content to ensure product claims, screenshots, demonstrations, pricing, and feature descriptions are accurate and consistent with the live product.
• Capture product demos and live diagnosis sessions that can be repurposed into product education, customer proof, sales enablement, case studies, and social content.

Customer Acquisition, Revenue & Conversion

• Design and execute a structured conversion strategy to move our waitlist members from signups into active, paying users.
• Build and manage segmented email marketing campaigns targeting waitlist members, free users, and lapsed users — including onboarding sequences, feature announcements, and re-engagement campaigns.
• Write clear, persuasive, on-brand email copy that drives measurable action (signups, upgrades, reactivation), aligned with BaritexOS's brand voice and pricing tiers ($14.99–$49.99/month).
• Set up and optimize email automation workflows (welcome series, abandoned signup follow-ups, upgrade nudges) using our CRM/email marketing tools.
• Track and report on key conversion metrics: waitlist-to-signup rate, signup-to-paid conversion rate, email open/click-through rates, and churn.
• Run A/B tests on email subject lines, in-app messaging, and onboarding flows to continuously improve conversion rates.
• Collaborate with the Business Development & Partnership Manager to align product-led growth efforts with partner-driven acquisition channels.
• Support the 30-Day Revenue Sprint by ensuring the product experience is ready to convert qualified attention into diagnoses, signups, consultations, paid customers, and recurring revenue.
• Support the warm-list reactivation flow by ensuring users can move smoothly through diagnosis, review, workspace setup, product activation, conversion, and testimonial capture.
• Work with the COO and Business Development team to identify product friction revealed by the first 20–30 targeted outbound conversations and subsequent prospect reviews.
• Support the 'Diagnose My Business' campaign by ensuring the diagnosis product is demo-ready, easy to access, easy to understand, and capable of producing a compelling output.
• Support the 'We Diagnosed a Real Business' format by preparing the product experience, demo environment, anonymized examples where appropriate, and product explanations.
• Support live 'Diagnose My Business' sessions by ensuring the product is stable, the workflow is rehearsed, and the resulting outputs can be used as case studies and content.
• Support the Day 30 review of the first 10–30 paying customers by extracting product insights, identifying common user patterns, and translating findings into roadmap changes.
• Contribute to improving the product based on the ICP that demonstrates the strongest willingness to pay, rather than optimizing equally for every audience.

Cross-Functional & Growth Support

• Work closely with engineering to prioritize features that directly support acquisition and retention goals.
• Partner with marketing/content on messaging that reflects real product capabilities and user value.
• Support go-to-market execution for new feature launches, ensuring waitlist and existing users are informed and activated.
• Provide regular reporting to the CEO/COO on product performance, conversion metrics, and roadmap progress.
• Take on other product, growth, or operational responsibilities as needed to support BaritexOS's scaling goals.

WHAT WE'RE LOOKING FOR

• 3+ years of experience in product management, product marketing, or a closely related growth/product role, ideally at a SaaS or tech startup.
• Demonstrated experience with email marketing platforms and CRM tools, with a track record of building campaigns that drive measurable conversion.
• Strong analytical skills — comfortable working with product and marketing metrics (conversion rates, retention, funnel analysis) to make data-informed decisions.
• Excellent written communication skills, with the ability to write clear specs as well as persuasive customer-facing copy.
• Experience working cross-functionally with engineering and design teams in an agile environment.
• Self-motivated and comfortable in a fast-paced, early-stage startup environment with evolving priorities.
• Familiarity with AI-powered products, fintech, or B2B SaaS is a strong plus.
• Based in or able to work hybrid from Lagos, Nigeria, with flexibility for remote collaboration across time zones.

PERFORMANCE EXPECTATIONS (KPIS)

• Improve waitlist-to-active-user conversion rate month over month, with clear targets set jointly with the CEO/COO.
• Ship agreed product roadmap milestones on schedule, in coordination with engineering.
• Grow email marketing engagement metrics (open rate, click-through rate, conversion rate) against baseline within the first 30 days.
• Contribute directly to overall paying user growth targets (2,500+ users, $750K ARR in Year 1).
• Increase overall product adoption and engagement among users.
• Improve 30-day and 60-day customer retention, reducing churn and increasing recurring usage.
• Establish a structured customer feedback loop, ensuring at least 80% of critical product/customer issues are actioned within agreed timelines.
• Improve new-user activation and time-to-value, ensuring users successfully complete onboarding and engage with a core AI engine within their first 7 days.