Programmatic Advertising Trainer (Part Time, Remote)

Job Description This is a remote position. The short version What this role is about: Bringing real-world Programmatic Advertising expertise into Kraftshala's job-linked programs — through training, mentoring, curriculum development, and practical problem-solving — to ensure our student marketers are industry-ready from Day 1. Who we're looking for: Someone with strong hands-on Programmatic experience is non-negotiable. We are less concerned about years of experience and more focused on depth of expertise, judgment, structured thinking, and the ability to simplify complex concepts for new marketers. Why you should apply: You will: Influence how Programmatic Advertising is taught and practiced across hundreds of aspiring marketers. Work closely with Kraftshala's Centre of Excellence and experienced marketing professionals. Bring your experience across platforms, industries, and campaign objectives into a learning environment that goes beyond a single brand or account. Help shape practical frameworks, projects, and playbooks that prepare students for real-world marketing roles. Play a key role in shaping the next generation of Programmatic Advertising professionals in India. About us: Kraftshala is India’s largest higher-education institution in terms of marketing placements, with a 94% placement rate. Our programs serve as a talent pipeline for agencies such as Publicis, Dentsu, IPG, and Hiveminds, as well as brands like Nestlé, Nykaa, Google, Lenskart, Zomato, and 800+ other companies. We are backed by eminent investors including ex-unicorn startup founders and CXOs of companies like RedBus, NoBroker, Nestlé, and Performics. The detailed version Kraftshala runs India's largest job-linked programs in Sales and Marketing. They are 100% live programs that continuously evolve to keep pace with changes in the marketing industry — from the evolution of DSPs and audience targeting to retail media, CTV, privacy regulations, automation, and AI-driven campaign optimization. As a Programmatic Advertising Trainer, your responsibility will be to bring current industry thinking and execution experience into the classroom, while helping us continuously improve how Programmatic is taught and practiced. This includes: Training: Conducting regular live sessions for small and large groups across Programmatic Advertising — from fundamentals and campaign planning to audience strategy, media buying, optimization, measurement, and reporting. Developing Academic Content: Combining insights from your hands-on experience with current industry practices to create simplified frameworks, examples, and learning material for students. You will also help us experiment with new platforms, tools, and approaches to keep our training current. Practical Learning & Mentoring: Reviewing student projects and assignments, conducting doubt-solving sessions, and providing actionable feedback that helps students think and work like real Programmatic professionals. Industry Relevance: Bringing examples and perspectives from real campaigns, across different categories, objectives, audiences, and media strategies, to help students understand how Programmatic works beyond theory. Must-Have Skills: 3–8 years of hands-on experience in Programmatic Advertising. We are not too fussed about the number of years. Experience is simply a proxy for capability, which is what we really care about. Strong hands-on experience with DV360 Experience planning, launching, optimizing, and reporting on Programmatic campaigns. Strong understanding of areas such as: Audience targeting and segmentation Open Auction Private Marketplace (PMP) and Programmatic Guaranteed Frequency management Brand safety and suitability Viewability Measurement and attribution Good-To-Haves: Experience working across multiple brands, categories, or campaign objectives. Familiarity with other major Programmatic platforms such as The Trade Desk and/or Amazon DSP. Understanding of CM360 and campaign measurement. Experience with retail media, CTV, or emerging Programmatic formats. Experience teaching, training, or mentoring teams. Engagement: Part-time Remote Live online sessions and mentoring Flexible schedule aligned with batch calendars